Turn chats into conversions with powerful WhatsApp marketing

WhatsApp marketing with Dotdigital lets you connect with your customers directly on WhatsApp, their favorite messaging app. You can send visually rich messages, have two-way conversations, and build stronger relationships, all from the Dotdigital platform.

WhatsApp helps you connect with your customers. Here are some benefits:

• High engagement: WhatsApp messages have open rates of up to 90% and click-through rates between 45-60%.
• Personal touch: Chat one to one with customers and answer their questions instantly.
• Rich content: Send images, PDFs, and emojis to make your messages stand out.
• Better relationships: 71% of adults are more likely to buy from brands they can message directly.
• Data security: WhatsApp uses end-to-end encryption, keeping conversations private and secure.

WhatsApp is perfect for:

• Personalized promotions and offers
• Product launches and updates
• Visual storytelling with images, videos, and GIFs
• Customer support and quick Q&A
• Event reminders and confirmations

Its rich media support lets you create engaging, visually appealing content that grabs attention and encourages interaction.

Getting started with WhatsApp for business through Dotdigital is quick, straightforward, and designed with your success in mind. Our intuitive platform makes it easy to set up WhatsApp messaging in just a few clicks, whether you’re creating a new WhatsApp Business profile or connecting an existing one.

Before you start, you must have:

• A Facebook profile with admin access to your Facebook Business Portfolio (required for WhatsApp Business API)
• A dedicated phone number to create or connect your WhatsApp Business account
• SMS pay-as-you-go included in your Dotdigital account

Using WhatsApp through Dotdigital offers a range of benefits, including:

• Seamless integration of WhatsApp into your Dotdigital automation flows for a unified customer experience
• Step-by-step guidance and support by Dotdigital experts to help you get up and running smoothly
• Improved engagement using WhatsApp to deliver rich, interactive messages, notifications, and support, all from one platform

If you have any questions or need assistance, Dotdigital’s expert support team is ready to help you every step of the way, from initial setup to ongoing optimization.

Absolutely. Dotdigital lets you manage WhatsApp, email, SMS, web, and social campaigns all from one platform. This makes it easy to create seamless, cross-channel experiences that keep your customers engaged.

WhatsApp allows for a personal, direct and immediate communication style that can other channels cannot always provide. By introducing WhatsApp into your cross-channel marketing strategy, you will enjoy an increase in customer engagement, improve customer service experiences, and create lasting customer loyalty.

Dotdigital unifies all your marketing channels, including WhatsApp, in one marketing automation dashboard, so that you can spend less time logging in and out of separate tools a more time delivering data-driven customer experiences.

Yes. All WhatsApp messages sent through Dotdigital are protected with end-to-end encryption. Your customers’ data stays private, and your brand’s reputation is protected with verified, secure messaging.

WhatsApp sets daily limits on how many unique users your business can message within 24 hours. There are four tiers which include 1,000, 10,000, 100,000 and unlimited messages per day.

Unverified businesses start in the first tier and, once verified, accounts can move up and down the tiers based on how customers engage with your messages, i.e., how many customers open your messages within a specific time frame.

There are three main WhatsApp solutions:

• WhatsApp Messenger: Best for personal use, not recommended for business.
• WhatsApp Business App: Free and easy to use, designed for small businesses and solo entrepreneurs to manage customer chats and share product info.
• WhatsApp Business Platform (API): Built for medium to large businesses, this solution supports high message volumes, automation, and integration with other business tools.

Dotdigital uses the WhatsApp Business Platform (API) This is the enterprise-grade solution best suited for marketing automation, high message volumes, and enables CRM integration, making it ideal for scalable customer engagement.

Absolutely. Combining SMS and WhatsApp lets you reach more customers and deliver the right message at the right time. For example, you might use SMS for initial alerts and WhatsApp for follow-up with richer content or ongoing conversations. Platforms like Dotdigital make it easy to manage both channels in one place and automate cross-channel journeys.