Blog > Author: Alistair Carmichael
Author

Alistair Carmichael

  • Automation

    Lifecycle messaging 101

    Research has shown that companies that invest in lifecycle email marketing reap up to 9 times more value from their campaigns than businesses that don’t. If you’re not yet familiar...

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  • Automation

    Welcome Emails: Strike While the Iron’s Hot

    Did you know that welcome emails are said to generate up to ten times more revenue than any subsequent emails you send to the same recipients? Why are welcome emails...

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