Hitting the Mark is back: how do you compare to your peers?
Alistair Carmichael
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Automation
Lifecycle messaging 101
Research has shown that companies that invest in lifecycle email marketing reap up to 9 times more value from their campaigns than businesses that don’t. If you’re not yet familiar...
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Automation
Welcome Emails: Strike While the Iron’s Hot
Did you know that welcome emails are said to generate up to ten times more revenue than any subsequent emails you send to the same recipients? Why are welcome emails...