Jenna Paton

If you invest in your email marketing strategy, you'll want to avoid falling foul of these design faux-pas!

Customer reviews are great for your business. They’ll help you get discovered by new customers, sell more stuff, and give you a chance to see what’s working for your business.

Email marketing is the most effective channel for B2B marketers. You can engage prospects, build long-term relationships, and drive conversions simply by calling sending emails. It allows for direct communication between you and your customers as well as delivering a high return on investment.

Modern marketers are time-poor at best. While most marketers are juggling five tasks at once, testing your email marketing campaigns can seem pretty low on your list of priorities. We’re here to remind you about the importance of testing and the numerous benefits it can bring to your marketing results.

Text message marketing allows brands to connect with customers on the go, wherever they are, whenever you need. You can set up SMS automations in a matter of clicks, but which programs should you focus on to get started?

Growing your marketing lists is a key metric marketers use to measure the success of their efforts. As a result, it’s essential to make your sign-up forms as tempting as possible.

Customer experience (CX) requires a customer-centric mindset and dedication. To deliver truly unforgettable experiences you need to think about more than the obvious customer interactions.

When done right, email marketing can produce an ROI of $42 for every $1 invested. When you use smart email marketing tactics, you can increase your ROI even more.

Direct-to-consumer (D2C) is fast becoming a popular model for brands looking to enter the market directly, instead of through intermediaries. This is everything you need to know about D2C marketing.

Marketing automation is the most powerful tool at a marketer’s fingertips. It streamlines your work and makes teams more efficient, all while drive profits. But how do we get started with automating our email marketing?

Welcome programs are automated emails sent to new subscribers, customers, and contacts. They’re triggered when an individual signs up to your email marketing or new contacts are uploaded to your CRM. As a result, your welcome program is usually the first interaction you have with a new customer, making them a crucial part of the customer journey. 

Making your email marketing content shareable is a great way to improve brand awareness and increase the size of your marketing lists.

Marketing is full of jargon. Email marketing even more so. As email forms a central part of your marketing strategy, it’s important we know exactly what we’re working with and what results we’re looking for. These are our key email marketing terms.

Generating content for your email marketing is an ongoing struggle for many marketers – especially those teams who act as email marketers and content creators. Producing fresh content send after...

Business-to-business (B2B) marketing is very different than marketing to individual consumers. That’s why B2B marketers have to adopt different marketing strategies to their B2C counterparts.

Every online retail brand wants to increase traffic, conversions, and sales. With so much competition, ecommerce brands need a clear and well-defined strategy to capture and convince website visitors to become repeat customers.

If you don’t know, now you know: the dotties are back and this year we’re going global.

Landing page optimization means improving or enhancing elements on your landing page to increase conversions. An optimized landing page converts visitors by delighting them with unique and memorable experiences.

Discover our top tips for designing email marketing customers want to open this holiday season.

Retaining your hard-earned customers is tough. After you’ve working to win over new customers, no one wants to see them slip away. Read on to discover our top tips for customer retention.

A major problem for ecommerce marketers is cart abandonment. An average of 70% of customers abandon carts after adding items. Ecommerce brands lose around $18 billion in sales annually to cart abandonment. But why is it happening, and what can we do to recover that lost revenue?