10 ways you can repurpose a single piece of content
Making content for the internet is hard work. From researching keywords to sourcing topics, as well as making sure everything is relevant and speaks to your target audience. However, one of the biggest mistakes businesses make is releasing editorial and then thinking that piece is done for good, and you’re onto the next thing.
You’re not. It’s only the beginning. Today, we’re going to show you ten creative ways you can repurpose your content to ensure you get the maximum number of opportunities from it.
1. Make infographics and images
The best way to repurpose content is to make it into eye-catching imagery that you can then share with your audience in an easy-to-consume, bite-size way, and you then have shareable content you can post on social media and your website.
2. Turn long-form into short-form
Sometimes, if you have evergreen content or long-form articles on your website (which it’s highly recommended that you do), you’re going to lose some readers simply due to the length of the content, so why not break it down?
If you have a long post, why not even turn this content into a series where people can follow along and are far more likely to engage with the parts that most interest them. Just be careful not to duplicate content on the same site as this can damage your Google rankings.
3. Publish in new places
“Just because you’ve published content in one place, that doesn’t mean you can’t branch out to other communities and audiences on other platforms. For example, if you post a blog on your website, posting the same post on Medium or LinkedIn can help spread the reach of your content and will keep eyes on your work. Don’t forget to add canonical links to help boost your SEO ranking,” explains Nick Turner, a content marketer at Write My Paper and State Of Writing.
4. Webinars to web tutorials
If your business has hosted webinars in the past, why not repurpose this content into web tutorials that everyone can have access to. You can do this by converting your webinar content into blog posts or how-to posts, or even taking your webinar recording and transforming it into YouTube tutorials or an accessible web video series.
5. Break down content into quotes or clips
If you’re looking for copy for your social media profiles, why not go through your blog posts and articles and pull out interesting, informative, or unique sentences or phrases and turn them into quotes? These are great for Instagram, Twitter, Facebook, and any platform, especially if you turn them into nice, attractive images.
6. Updating old posts
“Just because content has been finalized and released, that doesn’t mean it’s done for good. Returning to old posts to update them with up-to-date information is essential, and perhaps the easiest form of repurposing since the main bulk of the work is done,” shares Emma Wilson, a tech writer at Boomessays and Paper Fellows.
When updating content, make sure you’re spending time on the right posts. If you’re dealing with a lot of briefs, you don’t want to update all your posts, because there might not be a need to. Just focus on the important ones and then work backwards.
7. Turn blogs into videos
Of course, video content is king nowadays. And if you want to attract a large audience to your resources, make them easily accessible, and make your information available into bite-size pieces, as well as having material for every platform, video content is the way to go.
What’s more, you can take your blog posts and turn them into videos relatively easily, and there’s plenty of room to get creative. You could go budget-friendly and simple, or you can really invest and make your videos amazing, or you could do a mixture of both.
For example, you can make presentations and simply go through them with a voiceover while talking about the ideas of your blog content. You could invest in basic or even fancy animations to convey the ideas, or you could make a high-budget production with lots of fancy and attractive footage that really helps your content to stand out from your competitors.
There’s no denying that video is expensive, so make sure you’re taking your time to figure out which pieces you want to produce and turn into video content. You can always build it over time, so be patience and thing long-term, rather than chucking all your eggs in one basket in the short term.
8. Create podcasts
Any content you already have, from video to blog posts, you can use each topic and turn it into a podcast. Talk about the topic. Search your niche for people to come onto the podcast and talk about relevant subjects. The opportunities here are endless when you think about it.
The only issue most people have is that podcasts take a long time to grow, but once they do, you’ll have a solid foundation and audience, which opens the door to so many opportunities. Fortunately, podcasts are still massively popular and there are plenty of diverse platforms to host on, including Spotify, Apple and Google Music, SoundCloud, and many more. It’s really up to you.
9. Roundup/Contents posts
If you have a lot of articles that cover a certain topic, such as a niche or article tag, you can create a post that basically acts as a contents page for this content or a roundup page. For example, if you have a theme on your blog for a month, you can highlight the best articles that you don’t want people to miss into one post where they can easily find what they like the look of!
10. Transforming content into an ebook
Finally, if you have a lot of material on a specific subject, or if you have a ton of information available that you’d love to expand on, why not consider transforming it into an ebook.
Either you’re selling the ebook content or giving it away to your audience for free, creating an ebook is basically creating evergreen content that you can keep giving for years to come.
If you’d like more content tips, download this 7-step content marketing planner.