The Dotdigital Blog
Featured posts
Authentic marketing v AI: When Dotdigital met Ann Handley
Explore the meaningful changes, big and small, that marketing teams can make to build awareness and engagement, and positively impact brand perception, in an industry increasingly shaped by AI.
The not-so-basic basics: email engagement in 2026
Email engagement measures how subscribers interact with your emails, including opens, clicks, and ongoing responsiveness over time. This blogs shares email engagement benchmarks and optimization tips from Dotdigital’s Email Marketing Strategist.
9 Valentine’s Day email examples, ideas and tips
Valentine’s Day is your chance to delight subscribers and spark action. From playful gift guides to clever copy, these email examples show what works and what you can apply to your own campaigns.
When is the best time to send holiday emails?
We analyzed real email sends to see exactly when brands start promoting major holidays. Learn how early ecommerce marketers launch campaigns across the US, Europe, and Australia using real benchmarks to time yours with confidence.
February 2026 social media calendar
Explore February’s biggest social opportunities with creative content ideas that celebrate connection, playful moments, and small wins to keep your audience engaged and inspired.
Marketing trends
Cross-channel marketing strategies
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Cross-channel marketingA complete guide on cross-channel, omnichannel, and multi-channel marketing
Read morePuzzled by these marketing terms? Let's talk about cross-channel, omnichannel, and multichannel marketing. Learn what they mean and how they can boost your customer experience.
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Cross-channel marketingCross-channel marketing: a beginner’s guide
Read moreDiscover how to create marketing campaigns that work together across email, SMS, social, and more. Get practical steps to start connecting with your audience in a way that drives results.
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AutomationEmail essentials recap: Real stories and hidden gems revealed
Read moreHere’s what happened when we swapped screens for real talk at Dotdigital's email essentials event.
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Cross-channel marketingThe ultimate guide to cross-channel personalization
Read moreDiscover how to deliver personalized experiences across all channels.
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Email marketing best practices
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Email marketing
The not-so-basic basics: email engagement in 2026
Read moreEmail engagement measures how subscribers interact with your emails, including opens, clicks, and ongoing responsiveness over time. This blogs shares email engagement benchmarks and optimization tips from Dotdigital’s Email Marketing Strategist.
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Customer dataWhen is the best time to send holiday emails?
Read moreWe analyzed real email sends to see exactly when brands start promoting major holidays. Learn how early ecommerce marketers launch campaigns across the US, Europe, and Australia using real benchmarks to time yours with confidence.
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Email marketingHow to make your emails more engaging
Read moreFrom countdown clocks to interactivity, we’ve rounded up the design elements that make email marketing memorable. Check out the emails that engage your audience.
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Customer data4 ways to use marketing benchmarks to your advantage
Read moreDiscover four practical ways to use marketing benchmarks to set realistic goals, prioritize your strategy, win stakeholder buy-in, and prove the impact of your work.
More marketing resources
All blog posts from Dotdigital
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Artificial IntelligenceAuthentic marketing v AI: When Dotdigital met Ann Handley
Read moreExplore the meaningful changes, big and small, that marketing teams can make to build awareness and engagement, and positively impact brand perception, in an industry increasingly shaped by AI.
-
Email marketingThe not-so-basic basics: email engagement in 2026
Read moreEmail engagement measures how subscribers interact with your emails, including opens, clicks, and ongoing responsiveness over time. This blogs shares email engagement benchmarks and optimization tips from Dotdigital’s Email Marketing Strategist.
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Seasonal9 Valentine’s Day email examples, ideas and tips
Read moreValentine’s Day is your chance to delight subscribers and spark action. From playful gift guides to clever copy, these email examples show what works and what you can apply to your own campaigns.
-
Customer data
When is the best time to send holiday emails?
Read moreWe analyzed real email sends to see exactly when brands start promoting major holidays. Learn how early ecommerce marketers launch campaigns across the US, Europe, and Australia using real benchmarks to time yours with confidence.
-
Social media marketingFebruary 2026 social media calendar
Read moreExplore February’s biggest social opportunities with creative content ideas that celebrate connection, playful moments, and small wins to keep your audience engaged and inspired.
-
Email marketing
How to make your emails more engaging
Read moreFrom countdown clocks to interactivity, we’ve rounded up the design elements that make email marketing memorable. Check out the emails that engage your audience.
-
Customer data
4 ways to use marketing benchmarks to your advantage
Read moreDiscover four practical ways to use marketing benchmarks to set realistic goals, prioritize your strategy, win stakeholder buy-in, and prove the impact of your work.
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ROIWhat is revenue attribution? Models, examples, and how it works
Read moreConfused about the difference between marketing ROI and revenue attribution? We explain how revenue attribution provides a clearer picture of which marketing channels drive sales and revenue for your business.
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Customer engagement8 customer engagement strategies for sports and entertainment brands
Read moreFan expectations have changed. Attention is fragmented, loyalty is harder to earn, and every interaction needs to feel personal. In this guide, we break down the customer engagement strategies sports and entertainment brands are using to create real connections across every channel.
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Social media marketingJanuary 2026 social media calendar
Read moreExplore January’s biggest social opportunities with creative content ideas that embrace fresh starts, feel-good moments, and small wins to kick off the year.
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Cross-channel marketingA complete guide on cross-channel, omnichannel, and multi-channel marketing
Read morePuzzled by these marketing terms? Let's talk about cross-channel, omnichannel, and multichannel marketing. Learn what they mean and how they can boost your customer experience.
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Customer dataStop exporting, start acting: the benefits of a data firehose
Read moreWaiting for manual data uploads can cost you customers. A firehose helps you see customer behavior instantly and fix campaigns while they’re live.
