Email marketing

Learn about Apple's recent iOS 17 privacy updates and how they affect digital marketing.

Learn to reduce email unsubscribes with three simple strategies.

Learn about the essential targeted email marketing best practices.

Brands must strive to craft memorable customer experiences that captivate and engage their audience.

These are email marketing metrics that you should keep an eye on to help you track your performance and improve with every campaign.

Continue reading to discover the steps you can take to build a martech stack that will help you reach your marketing objectives.

Opt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.

This International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.

Gmail is probably the most popular free mailbox provider out there. Our deliverability team cover everything you need to know about deliverability with Gmail.

Zero-party and first-party data are both important things to consider in your marketing. We explore the difference, and look at where are they most useful. So, which party should you RSVP yes to?

Black Friday/Cyber Monday is the biggest event in the ecommerce calendar (or is it? ?)

Have you ever wondered what a perfect holiday marketing campaign looks like? Wonder no more. we've got the answer for you.

Christmas adverts are now something we all look forward to. What tactics can we learn from them, ready to apply to our email campaigns? Let's take a look.

Email is a strong channel, so how do you get the most from it? Here are our top ten tips.

Black Friday is right around the corner and it’s always a busy and challenging time for marketers, but this year it also coincides with the FIFA World Cup.

Black Friday and Cyber Monday are undoubtedly the biggest shopping days for online retailers. Kick-off the holiday season right, by making sure you’re prepared for the shopping-frenzy to come.

How to keep customers engaged when your product has a long lifecycle Customer engagement, Email marketing Email marketing is one of the strongest channels there is, but when your product...

How many times have you added items to carts while browsing, only to abandon them later? Too many times, if you’re anything like me.

How to engage every audience this holiday season Customer engagement, Email marketing, Seasonal The holiday season means different things to different people. Each one of your customers will have different...

Holiday marketing essentials 5 copywriting tips for the holiday season The holidays always roll around quicker than we expect. One minute it’s April and we’re just getting settled into the...

It’s a safe bet that if you ask a deliverability expert about the holiday season, they would almost all tell you to expect more list churn than in non-holiday time....