Industry trends

Shifting customer expectations are on the move once again and this time, they’re on the lookout for value.  

We all know that repeat customers are essential to success; all successful businesses are masters at keeping customers engaged and loyal to their brand. But how do we achieve this when customer behaviors are becoming increasingly unpredictable?

Marketing at scale means you need to segment these customers and create ways of working that are efficient. However, when it comes to our content, we must remember that we’re speaking to real people, people with lives, interests, and passions.

Lets take a look into how the MPP works.

So we paid attention, observed, and adapted – and now, six months down the line, we can see what has worked, and what hasn’t.

Trends briefing A quick guide to customer journey mapping Successful marketing requires you to understand the needs, wants, and actions of your customers. The best way to achieve this is...

Hitting the Mark 5 marketing trends defining customer experience in 2022 Cross-channel marketing, Customer engagement, Email marketing, Industry trends Over the last couple of years, the marketing landscape has changed...

International Women’s Day 2022 Women in marketing Dotdigital life, Industry trends In honor of International Women’s History Month and International Women’s Day, I thought it would be good to take...

Sustainability is not a passing fancy. It’s not a buzzword or a tick-box activity. It is at the top of the agenda for businesses, marketers, and consumers alike.

Let’s talk Revenue Attribution… Industry trends You’ve probably heard the term “revenue attribution” used over recent years as it’s become a more commonly used term within the marketing sphere. This...

Super Bowl ads 2022: what they can tell us about marketing in the future? After weeks of hype, an epic build-up, and an unforgettable halftime show, the Super Bowl has...

Paving your way through a saturated entrepreneurial world online might be hard, but this struggle isn’t insurmountable. Every day brands launch themselves into multi-million dollar success stories.

2022 goals and predictions Industry trends So, December, here again already, huh?! It feels like just the other day we were shopping for the perfect gifts for our loved ones,...

To SCV or not to SCV? Single customer view, 360-degree view of the customer, golden record – all of these terms and more have been bandied around marketing circles for...

Christmas ads 2021: the art of brand storytelling The only people who work harder than Santa are the year-round marketing elves. Day-in, day-out we toil away trying to hit our...

Too often businesses today think about customers in terms of their segment – are they B2B or B2C? But is this really the way forward if we want to create interactions that drive results?

When Apple announced its iOS 15 update, it left email marketers shaken. No more opens, no more location data, no more real email addresses? Cue panic.

Examples of simple neuroscience-based structures you can use right now

Everything you need to know before implementing your SMS marketing strategy.

The day has become one of the most successful global shopping events across Asia and many parts of the world.

5 practical applications of using neuroscience in your campaigns