Industry trends

Find out how you can improve customer retention by using customer data.

Read our quick guide to unlock tips on how to create customer experiences that convert.

This International Women’s Day we’re looking at how women are represented within the marketing and tech industries, and which brands are getting their International Women’s Day campaigns spot on.

Everyone is talking about ChatGPT, but how will the viral AI chatbot change the day-to-day lives of marketers? Read on to find out.

What will be the top marketing trends for 2023 and how can you prepare for the year ahead?

Black Friday/Cyber Monday is the biggest event in the ecommerce calendar (or is it? ?)

Dotdigital Blog How do marketers navigate working with smaller marketing budgets? Gartner’s report, The State of Marketing Budgets and Strategy 2022 found that, while marketing budgets have climbed from 6.4% of...

Trends briefing Third-party cookies: everything marketers need to know For a long-time marketers have relied on cookies and website tags to detect and track online activity. But as we prepare...

Shifting customer expectations are on the move once again and this time, they’re on the lookout for value.  

We all know that repeat customers are essential to success; all successful businesses are masters at keeping customers engaged and loyal to their brand. But how do we achieve this when customer behaviors are becoming increasingly unpredictable?

Marketing at scale means you need to segment these customers and create ways of working that are efficient. However, when it comes to our content, we must remember that we’re speaking to real people, people with lives, interests, and passions.

Lets take a look into how the MPP works.

So we paid attention, observed, and adapted – and now, six months down the line, we can see what has worked, and what hasn’t.

Trends briefing A quick guide to customer journey mapping Successful marketing requires you to understand the needs, wants, and actions of your customers. The best way to achieve this is...

Hitting the Mark 5 marketing trends defining customer experience in 2022 Cross-channel marketing, Customer engagement, Email marketing, Industry trends Over the last couple of years, the marketing landscape has changed...

International Women’s Day 2022 Women in marketing Dotdigital life, Industry trends In honor of International Women’s History Month and International Women’s Day, I thought it would be good to take...

Sustainability is not a passing fancy. It’s not a buzzword or a tick-box activity. It is at the top of the agenda for businesses, marketers, and consumers alike.

Let’s talk Revenue Attribution… Industry trends You’ve probably heard the term “revenue attribution” used over recent years as it’s become a more commonly used term within the marketing sphere. This...

Super Bowl ads 2022: what they can tell us about marketing in the future? After weeks of hype, an epic build-up, and an unforgettable halftime show, the Super Bowl has...

Paving your way through a saturated entrepreneurial world online might be hard, but this struggle isn’t insurmountable. Every day brands launch themselves into multi-million dollar success stories.

2022 goals and predictions Industry trends So, December, here again already, huh?! It feels like just the other day we were shopping for the perfect gifts for our loved ones,...