Seasonal
Seasonal marketing often requires unique tactics. From Christmas to Valentine’s Day, the holidays provide you with more opportunities to grow and retain you customer base. But to do so, you need to stand out in the crowded inbox.
Dotdigital loves a seasonal marketing campaign. All the advice and tactics you need about seasonal email design, copywriting and customer acquisition can be found here.
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Learning Paths8 Thanksgiving email marketing campaigns we appreciate
Read moreThanksgiving is a day of reflection and gratitude. For eCommerce businesses, though, the official start of peak season isn’t a time to sit and rest – it’s a vital period...
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Email marketing5 simple tips for a winning Black Friday marketing campaign
Read moreThe countdown to Black Friday has begun - are you ready?
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Email marketing8 Boxing Day email marketing essentials
Read moreIt’s time to talk about Boxing Day. That great public holiday synonymous with family, leftovers, and sales.
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SeasonalBlack Friday marketing hacks
Read moreDiscover 20 marketing hacks to help you succeed this Black Friday weekend.
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Seasonal5 creative holiday marketing campaigns to charm your customers
Read moreBoost your festive sales with these five creative holiday marketing campaigns that'll charm, engage, and leave a lasting impression on your customers.
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Email marketing5 tips for a successful holiday marketing campaign
Read moreUnlock the secrets to a successful holiday marketing campaign with our five actionable tips.
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Customer dataOpt-out campaigns: more harm than good?
Read moreOpt-out campaigns around sensitive dates such as Mother’s Day are now incredibly popular, but are they doing more harm than good? We explore the next stage in opt-out marketing.
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Email marketingThe Black Friday debrief
Read moreBlack Friday/Cyber Monday is the biggest event in the ecommerce calendar (or is it? ?)
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AutomationThe ultimate email marketing automation Christmas list
Read moreHave you ever wondered what a perfect holiday marketing campaign looks like? Wonder no more. we've got the answer for you.
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Email marketingChristmas ads 2022: winning elements and how to apply them to your email marketing
Read moreChristmas adverts are now something we all look forward to. What tactics can we learn from them, ready to apply to our email campaigns? Let's take a look.
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Email marketingAre you ready for Black Friday? If not, here’s our checklist
Read moreBlack Friday and Cyber Monday are undoubtedly the biggest shopping days for online retailers. Kick-off the holiday season right, by making sure you’re prepared for the shopping-frenzy to come.
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Customer engagementHow to engage every audience this holiday season
Read moreHow to engage every audience this holiday season Customer engagement, Email marketing, Seasonal The holiday season means different things to different people. Each one of your customers will have different...
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Email marketing5 copywriting tips for the holidays
Read moreHoliday marketing essentials 5 copywriting tips for the holiday season The holidays always roll around quicker than we expect. One minute it’s April and we’re just getting settled into the...
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DeliverabilityLet there be churn
Read moreIt’s a safe bet that if you ask a deliverability expert about the holiday season, they would almost all tell you to expect more list churn than in non-holiday time....
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Customer engagementHow to nail Hallmark holidays
Read moreHow to nail Hallmark holidays The holiday season is fast-approaching but what does that really mean? The holidays don’t start at Black Friday and end at the New Year, after...
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Customer engagementHow to fly the flag in your marketing
Read moreHow to fly the flag in your marketing Customer engagement, Seasonal June is the month of Pride. With origins in New York in 1970, Pride has grown to become an...
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Customer engagementHow to add cultural events to your marketing calendar
Read moreHow to add cultural events to your marketing calendar Customer engagement, Seasonal, Social media marketing Cinco de Mayo is upon us. For many of us, this day conjures up images...
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Email marketing6 Mother’s Day email marketing campaigns to learn from
Read more6 Mother's Day email marketing campaigns to learn from Email marketing, Seasonal Mother’s Day, an established holiday, it’s a time where inboxes will be full of promotions to entice shoppers....
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Email marketing5 tips for sending Valentine’s Day emails
Read moreIt seems like only yesterday we were discussing Black Friday tactics and how to engage shoppers in the post-holiday season. But, as is always the case, the end of one holiday paves the way for the next. And the next is Valentine’s Day. We have five top tips to help you get ready for the next round of seasonal marketing emails.
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SeasonalHow to incorporate holiday marketing into your B2B business
Read moreHoliday marketing isn’t just for ecommerce brands. B2B organizations can maximize the holidays as an opportunity to engage clients and prospects with fun and relevant email marketing campaigns.
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AutomationHow to prepare for the 2021 holiday season
Read moreIt’s never too early to begin thinking about your marketing for the 2021 holiday season. Getting ready now will help significantly as we ramp up for the busiest season of the year.