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Testing & optimization
Customer behavior is constantly changing, and so should your marketing. Testing and optimization is key if you want to be continuously improving your marketing results - who wouldn’t want that?
There are many elements and strategies to testing and optimization. Check out our articles on testing and optimization to get inspiration for your next campaign.
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Testing & optimizationDotdigital’s Hack Week 2023
Read moreDiscover the highlights of Dotdigital's Hack Week 2023, where our staff developed innovative solutions, tackled emerging technologies, and pushed the limits of our platform.
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Email marketingWhy split-testing isn’t just splitting hairs
Read moreModern marketers are time-poor at best. While most marketers are juggling five tasks at once, testing your email marketing campaigns can seem pretty low on your list of priorities. We’re here to remind you about the importance of testing and the numerous benefits it can bring to your marketing results.
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Email marketing7 email marketing components to test
Read moreTesting, testing, testing. It’s a word that every skilled email marketer knows well.
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Testing & optimizationIs there a limit to split-testing?
Read moreLike most marketers, once you’ve seen success in an area, you want to replicate it.
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Industry trendsImprove your application completion rates
Read moreThe need to improve application completions is a common problem. Whether you are a financial company trying to guide customers through the loan application process or a recruitment agency simply...
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Testing & optimization
Split Testing: Some Ideas
Read moreHave you ever thought about when the best time to send your email marketing collateral might be? How about what day? Have you experimented with subject lines? Do open rates...
