Marketing challenges,Tink's Column
How To Use Social Media To Supercharge Your Email Database
A massive 78% of the UK’s online population uses social networks and websites like Facebook and Twitter to share and pass on information. Add that to the fact that 25% of all time spent on the internet is spent on social media websites and this can only mean one thing for marketers – OPPORTUNITY!
And with sites like Twitter attracting one out of every 300 web visits, there is ever increasing potential for marketers to tap into recipients’ social networks to reach a wide new audience through one of the all-time most effective marketing tools – peer recommendation.
With this in mind, we have picked a few tips to help you supercharge your email database using social media:
Offer referral bonuses – As mentioned earlier, peer recommendation is one of the most effective marketing tools and it’s also one of the many perks of social media. Offering some sort of reward to new and existing subscribers if they refer their friends can be a very method in accelerating list growth.
Run exclusive competitions – The offer of the chance to win a free gift is always a good way to increase sign-ups. Everybody loves a freebie.
Drive people to a web form on social media sites – Adding a web form as a tab on your Facebook page or sending a tweet with a link to your form on Twitter is a simple yet powerful way to introduce fans and followers to your subscription list.
Use social media as conversation starter – When building and/or improving an email marketing database, the key is demonstrating that you have valuable content to share with new subscribers and then turning those connections into customer relationships and additions to your mailing list.
The most important thing when it comes to social is whether or not you have made your content worth sharing. Look at your campaign and ask “would I actually pass this on myself? Is it relevant enough?”
Have you tried anything else that has worked well to link email and social? If so, we’d love to hear about it and possibly even feature on the blog.
Leave us a comment and we’ll get back to you!