Dotdigital blog

July 2024 social media calendar

Discover marketing opportunities for July, with information on important dates and innovative content ideas for Independence Day and the Paris Olympics.
Friends sitting outside celebrating International Day of Friendship.

Prepare to boost your social media presence in July 2024. This month offers a fantastic range of holidays and observances that are ideal for enhancing your content strategy.

This guide will help you know the important dates and creative themes for your July social media calendar. We have picked out key events and creative ideas to inspire not only your social media campaigns but also your email marketing and SMS marketing efforts.

Important social media calendar dates in July

July 1 – Joke Day #JokeDay
July 1 – Canada Day #CanadaDay
July 2 – World UFO Day #WorldUFODay
July 4 – Independence Day #July4th
July 5 – Bikini Day #BikiniDay
July 6 – Fried Chicken Day #FriedChickenDay
July 7 – World Chocolate Day #WorldChocolateDay
July 9 – Fashion Day #FashionDay
July 10 – Pina Colada Day #PinaColadaDay
July 11 – Cheer Up the Lonely Day #CheerUpTheLonelyDay
July 11 – National Mojito Day #MojitoDay
July 12 – Malala Day #MalalaDay
July 12 – French Fries Day #FrenchFriesDay
July 14 – Mac and Cheese Day #MacCheeseDay
July 15 – Give Something Away Day #GiveSomethingAwayDay
July 16 – Guinea Pig Appreciation Day #GuineaPigs
July 17 – World Emoji Day #WorldEmojiDay
July 18 – Nelson Mandela International Day #MandelaDay
July 18 – Get To Know Your Customers Day #Customers
July 20 – Lollipop Day #LollipopDay
July 20 – National Moon Day #NationalMoonDay
July 20 – National Father-in-Law Day #FatherInLawDay
July 21 – Ice Cream Day #IceCreamDay
July 21 – Junk Food Day #JunkFoodDay
July 23 – Prime Day #PrimeDay
July 24 – International Pineapple Day #PineappleDay
July 24 – Tequila Day #TequilaDay
July 24 – National Drive-Thru Day #NationalDriveThruDay
July 25 – National Wine and Cheese Day #WineAndCheeseDay
July 26 – All or Nothing Day #AllOrNothing
July 26 – Summer Olympic Games begins #Olympics2024
July 27 – National Intern Day #NationalInternDay
July 28 – Milk Chocolate Day #MilkChocolateDay
July 29 – Lipstick Day #LipstickDay
July 30 – International Day of Friendship #DayOfFriendship
July 31 – Harry Potter’s Birthday #HappyBirthdayHarry

Themes of the month

  • National Ice Cream Month
  • National Grilling Month
  • National Independent Retailer Month

Let’s delve into specific ideas for each date to help you create successful campaigns this July.

July 4 – Independence Day

Celebrate the spirit of freedom and patriotism on Independence Day. Share engaging content that highlights the history and significance of this day. Consider posting patriotic quotes, fun facts about the Fourth of July, and creative DIY decoration ideas. Encourage your audience to share their own celebrations and create a sense of community.

Vineyard Vines, 4th July email marketing campaign - social media calendar.
Vineyard Vines, 4th July email marketing campaign.
Converse 4th July email marketing campaign.
Chick-fil-A, 4th July email marketing campaign.
Snap Kitchen, Independence Day SMS message.

July 7 – World Chocolate Day

Indulge your followers’ sweet tooth on World Chocolate Day! Share mouth-watering images and recipes of chocolate treats, from classic brownies to gourmet truffles. Collaborate with local chocolatiers or bakeries for special promotions or giveaways. Connect with chocolate enthusiasts by showcasing the versatility and joy of chocolate.

Eat, click, travel Instagram social media campaign.

July 21 – Ice Cream Day

Cool down with some delicious content on Ice Cream Day! Post about the history of ice cream, fun facts, and unique flavors from around the world. Share user-generated content of your followers enjoying their favorite ice cream treats. Consider running a poll to find out the most popular ice cream flavor among your audience.

Baskin-Robbins, National Ice Cream Day, email marketing campaign.
Dairy Queen, Ice Cream Day email campaign.

July 23 – Prime Day

Take advantage of the shopping frenzy on Amazon Prime Day. Highlight special deals, discounts, and exclusive offers available on your products or services. Create engaging posts that showcase the benefits of your offerings and how they can enhance your customers’ lives. Attract bargain hunters and boost your sales with compelling content.

The Honest Company, Prime Day email marketing campaign.
Liquid IV, Prime Day email marketing campaign.
Cora, Prime Day email marketing campaign.

July 24 – International Pineapple Day

Celebrate the tropical goodness of pineapples on International Pineapple Day. Share fun facts about pineapples, delicious recipes, and creative ways to incorporate pineapples into meals and drinks. Encourage your audience to share their favorite pineapple dishes and spread the fruity fun.

Hint, Pineapple Day, SMS message.

July 24 – Tequila Day

Raise a glass to Tequila Day with some spirited content. Share interesting facts about tequila, cocktail recipes, and the history of this beloved beverage. Collaborate with local bars or restaurants for special promotions or events. Engage with tequila enthusiasts and create a buzz around your brand.

Sesion Tequila, Instagram social media campaign.

July 26 – Olympic Games

Get into the Olympic spirit as the world comes together for the Paris Olympics. Share updates on the games, highlight key events, and celebrate the achievements of athletes from around the world. Create content that showcases the values of sportsmanship, perseverance, and unity. Inspire your audience with the excitement and camaraderie of the Olympics.

Lacoste, Olympics email marketing campaign.
Healthyish, Paralympics celebrity social proof email marketing campaign.
Debenhams Olympics & Paralympics activewear email marketing campaign.

July 29 – Lipstick Day

Pucker up for Lipstick Day with some glamorous content. Share beauty tips, lipstick trends, and tutorials on how to achieve the perfect pout. Collaborate with beauty influencers or brands for special promotions or giveaways. Encourage your audience to share their favorite lipstick shades and connect with makeup enthusiasts.

Bobbi Brown Cosmetics, Lipstick Day edit, email marketing campaign.
MAC Cosmetics, Lipstick Day email marketing campaign.
Hourglass Cosmetics, National Lipstick Day, SMS message.
Caracharel parfums Instagram social media campaign.

July 30 – International Day of Friendship

Celebrate the bonds of friendship on International Day of Friendship! Share heartwarming stories, quotes, and images that highlight the importance of friends in our lives. Encourage your audience to tag their friends and share their own friendship stories.

Manduka, International Day of Friendship, SMS message.

July subject line ideas

Crafting catchy and engaging subject lines is an important part of any successful marketing campaign. Here are some July-themed ideas to inspire your inner email wordsmith:

Independence Day: 🎆 Celebrate 4th of July with our summer savings

Bikini Day: 👙 Dive into summer with our new bikini collection

World Chocolate Day: 🍫 Satisfy your sweet tooth with our delicious treats

Pina Colada Day: 🍹 Escape to paradise with a refreshing piña colada

National Mojito Day: 🍃 Mix up a classic mojito with our recipe

Ice Cream Day: 🍦 Beat the heat with our delicious ice cream

Tequila Day:🍸 Craft the perfect margarita this tequila day

Summer Olympic Games: 🏅 Get ready for the games with our Olympic essentials

Lipstick Day: 💄 Find your perfect pout with our new lipstick collection

International Day of Friendship: 💝 Celebrate friendship day: gift your BFF

While the provided ideas can serve as a springboard, remember that the key lies in tailoring them to your unique brand voice. Don’t be afraid to experiment with emojis, playful wording, or a touch of urgency to grab attention.

For an extra creative spark, explore AI-powered generative features like WinstonAI that can help brainstorm new ideas, adjust the tone, or refine the length of subject lines.

Spark engagement with your July marketing campaigns

With key events and creative ideas in hand, you’re all set to create a captivating social media calendar for July. By staying organized, and diversifying your content, you can enhance your brand’s social media presence and create memorable experiences for your audience throughout the month. Happy posting.

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