July 2025 social media calendar
Prepare to boost your social media presence in July 2025. This month offers a fantastic range of holidays and observances that are ideal for enhancing your content strategy.
This guide will help you know the important dates and creative themes for your July social media calendar. We have picked out key events and creative ideas to inspire not only your social media campaigns but also your email marketing and SMS marketing efforts.
Important social media calendar dates in July
July 1 – Joke Day #JokeDay
July 1 – Canada Day #CanadaDay
July 2 – World UFO Day #WorldUFODay
July 4 – Independence Day #July4th
July 5 – Bikini Day #BikiniDay
July 6 – Fried Chicken Day #FriedChickenDay
July 7 – World Chocolate Day #WorldChocolateDay
July 8 – Prime Day begins #PrimeDay
July 9 – Fashion Day #FashionDay
July 10 – Pina Colada Day #PinaColadaDay
July 11 – Prime Day ends #PrimeDay
July 11 – Cheer Up the Lonely Day #CheerUpTheLonelyDay
July 11 – National Mojito Day #MojitoDay
July 11 – French Fries Day #FrenchFriesDay
July 12 – Malala Day #MalalaDay
July 14 – Mac and Cheese Day #MacCheeseDay
July 15 – Give Something Away Day #GiveSomethingAwayDay
July 16 – Guinea Pig Appreciation Day #GuineaPigs
July 17 – World Emoji Day #WorldEmojiDay
July 17 – Get To Know Your Customers Day #Customers
July 18 – Nelson Mandela International Day #MandelaDay
July 20 – Lollipop Day #LollipopDay
July 20 – National Moon Day #NationalMoonDay
July 20 – Ice Cream Day #IceCreamDay
July 21 – Junk Food Day #JunkFoodDay
July 24 – Tequila Day #TequilaDay
July 25 – National Wine and Cheese Day #WineAndCheeseDay
July 26 – All or Nothing Day #AllOrNothing
July 28 – Milk Chocolate Day #MilkChocolateDay
July 29 – Lipstick Day #LipstickDay
July 30 – International Day of Friendship #DayOfFriendship
July 30 – National Father-in-Law Day #FatherInLawDay
July 31 – Harry Potter’s Birthday #HappyBirthdayHarry
July 31 – National Intern Day #NationalInternDay
Themes of the month
- National Ice Cream Month
- National Grilling Month
- National Independent Retailer Month
Let’s delve into specific ideas for each date to help you create successful campaigns this July.
July 4 – Independence Day
Celebrate the spirit of freedom and patriotism on Independence Day. Share engaging content that highlights the history and significance of this day. Consider posting patriotic quotes, fun facts about the Fourth of July, and creative DIY decoration ideas. Encourage your audience to share their own celebrations and create a sense of community.
July 7 – World Chocolate Day
Indulge your followers’ sweet tooth on World Chocolate Day. Share mouth-watering images and recipes of chocolate treats, from classic brownies to gourmet truffles. Collaborate with local chocolatiers or bakeries for special promotions or giveaways. Connect with chocolate enthusiasts by showcasing the versatility and joy of chocolate.
July 8 -11- Prime Day
Take advantage of the shopping frenzy on Amazon Prime Day. Highlight special deals, discounts, and exclusive offers available on your products or services. Create engaging posts that showcase the benefits of your offerings and how they can enhance your customers’ lives. Attract bargain hunters and boost your sales with compelling content.
July 20 – Ice Cream Day
Cool down with some delicious content on Ice Cream Day. Post about the history of ice cream, fun facts, and unique flavors from around the world. Share user-generated content of your followers enjoying their favorite ice cream treats. Consider running a poll to find out the most popular ice cream flavor among your audience.
July 24 – Tequila Day
Raise a glass to Tequila Day with some spirited content. Share interesting facts about tequila, cocktail recipes, and the history of this beloved beverage. Collaborate with local bars or restaurants for special promotions or events. Engage with tequila enthusiasts and create a buzz around your brand.
July 29 – Lipstick Day
Pucker up for Lipstick Day with some glamorous content. Share beauty tips, lipstick trends, and tutorials on how to achieve the perfect pout. Collaborate with beauty influencers or brands for special promotions or giveaways. Encourage your audience to share their favorite lipstick shades and connect with makeup enthusiasts.
July 30 – International Day of Friendship
Celebrate the bonds of friendship on International Day of Friendship. Share heartwarming stories, quotes, and images that highlight the importance of friends in our lives. Encourage your audience to tag their friends and share their own friendship stories.
July subject line ideas
Crafting compelling subject lines is essential for capturing your audience’s attention and driving email engagement. To help you create standout subject lines, we’ve analyzed top-performing email campaigns from last July.
Key trends from last year
We found that emails with subject lines that used a combination of exclusivity, urgency, and benefit-orientation saw the highest engagement rates in July. Here are some specific examples:
- Exclusivity: “Welcome to the,” or “You’re invited to our”
- Urgency: “Last chance to,” or “Don’t miss out”
- Benefit-oriented: “Save up to NUMBERPERCENT off,” or “Our free”
- Informative and updates: “Important information about your,” or “An update on”
- Engagement and feedback: “Tell us what you,” or “Thank you for attending”
July inspired subject line ideas
Using these insights, here are some July-themed subject line ideas to inspire your campaigns:
Independence Day: Celebrate July 4 with our summer savings 🎆
Bikini Day: Dive into summer with our new bikini collection 👙
World Chocolate Day: Satisfy your sweet tooth with our delicious treats 🍫
Pina Colada Day: Escape to paradise with a refreshing piña colada 🍹
National Mojito Day: Mix up a classic mojito with our recipe 🌿
Ice Cream Day: Beat the heat with our delicious ice cream 🍦
Tequila Day: Craft the perfect margarita this tequila day 🥃
Lipstick Day: Find your perfect pout with our new lipstick collection 💄
International Day of Friendship: Celebrate friendship day: gift your BFF 💖
General summer savings: Your summer savings start now – up to NUMBERPERCENT off ☀️
New collection: Discover the latest: [Product Name] has arrived ✨
Exclusive offer: An exclusive offer just for you, FIRSTNAME 🎉
Membership update: Important update about your membership ✉️
Limited time offer: Last chance: don’t miss out on these July deals ⏳
While these ideas are a fantastic starting point, it’s crucial to customize them to match your unique brand voice. Don’t be afraid to experiment with emojis, playful language, or a strong sense of urgency to truly capture attention.
For an added creative spark, you can also use AI-powered generative tools like WinstonAI to brainstorm new ideas, adjust the tone, or refine the length of your subject lines.
Spark engagement with your July marketing campaigns
With key events and creative ideas in hand, you’re all set to create a captivating social media calendar for July. By staying organized, and diversifying your content, you can enhance your brand’s social media presence and create memorable experiences for your audience throughout the month. Happy posting.
