Social media marketing calendar dates for every campaign

Social media marketing calendar

It seems as though the internet is celebrating a holiday almost every day. Whether it’s Pizza Day, Star Wars Day, or National Dog Day, there’s always something going on to help you connect with audiences. And if 2021 taught us anything, it’s that it’s good to connect and we all love an excuse to celebrate something!

How you use them and which you choose to include in your social media marketing plan will vary depending on your brand and your audience. Remember, the goal is to surprise and delight, and sometimes, the weird and wonderful is what it takes to engage customers and stop the scroll.

This list is extensive, it’s not exhaustive. With so many more holidays popping up all the time, there are sure to be some we’ve missed. But this list is designed to help inspire some new campaigns and help you plan unique ways to engage your customers.

January 2022

Themes for the month

Dry January #DryJanuary
National Mentoring Month #Mentoring Amplifies
National Slavery and Human Trafficking Prevention Month

January hashtag calendar

January 1 – New Year’s Day #NewYearsDay
January 2 – National Motivation and Inspiration Day #MotivationandInspirationDay
January 2 – Science Fiction Day #ScienceFictionDay
January 2 – World Introvert Day #WorldIntrovertDay
January 4 – National Spaghetti Day #NationalSpaghettiDay
January 4 – Back to Work #BacktoWork
January 5 – Bird Day #BirdDay
January 8 – Bubble Bath Day #BubbleBathDay

January 8 – National Vision Board Day #VisionBoardDay
January 11 – Human Trafficking Awareness Day #HumanTraffickingAwarenessDay
January 11 – Clean Off Your Desk Day #CleanOffYourDeskDay
January 13 – National Sticker Day #NationalStickerDay
January 13 – Make Your Dreams Come True Day #DreamsComeTrue
January 14 – Organize Your Home Day #OrganizeYourHomeDay
January 14 – Dress Up You Pet Day #DressUpYourPetDay
January 15 – National Hat Day #NationalHatDay
January 17 – Martin Luther King Jr. Day #MLKDay
January 18 – Winnie The Pooh Day #WinnieThePoohDay
January 19 – Popcorn Day #PopcornDay
January 20 – Penguin Awareness Day #PenguinAwarenessDay
January 21 – National Hugging Day #NationalHuggingDay
January 23 – National Pie Day #PieDay
January 24 – National Compliment Day #NationalComplimentDay
January 25 – Opposite Day #OppositeDay
January 27 – Chocolate Cake Day #ChocolateCakeDay

January 30 – Croissant Day #CroissantDay
January 31 – The Grammy Awards #Grammys2022
January 31 – Backwards Day #BackwardsDay

February 2022

Themes for the month

National Black History Month (USA)
National Time Management Month
Random Acts of Kindness Week: February 13-19
LGBT+ History Month (UK)

February hashtag calendar

February 1 – Chinese New Year #YearOfTheTiger
February 2 – Groundhog Day #GroundhogDay
February 2 – World Wetlands Day #WorldWetlandsDay
February 3 – Golden Retriever Day #GoldenRetrieverDay

February 4 – World Cancer Day #WorldCancerDay #WeCanICan
February 4 – National Bubble Gum Day #BubbleGumDay
February 6 – Frozen Yoghurt Day #FrozenYoghurtDay
February 7 – National Send a Card to a Friend Day #SendACardToAFriendDay
February 8 – National Boy Scouts Day #BoyScoutsDay
February 9 – Pizza Day #PizzaDay
 

February 11 – New York Fashion Week begins #NYFW
February 11 – Make a Friend Day #MakeAFriendDay
February 13 – Super Bowl LV #SuperBowl2022
February 13 – Self-Love Day #SelfLoveDay
February 13 – Galentine’s Day #GalentinesDay
February 14 – Valentine’s Day #ValentinesDay
February 14 – Singles Awareness Day #SinglesAwarenessDay
February 17 – Random Acts of Kindness Day #RandomActsOfKindnessDay
February 18 – Eat Ice Cream For Breakfast Day #IceCream
February 19 – London Fashion Week begins #LFW
February 20 – Love Your Pet Day #LoveYourPetDay
February 21 – Presidents Day #PresidentsDay
February 24 – Toast Day #ToastDay
February 26 – National Wear Red Day #WearRed

March 2022

Themes for the month

Women’s History Month
American Red Cross Month

March hashtag calendar

March 1 – Mardi Gras #MardiGras
March 1 – Peanut Butter Lover’s Day #PeanutButterLoversDay
March 2 – Dr. Suess Day #DrSuessDay
March 3 – World Wildlife Day #WorldWildlifeDay
March 3 – World Book Day #BookDay

March 4 – Employee Appreciation Day #EmployeeAppreciationDay
March 7 – Cereal Day #CerealDay
March 8 – International Women’s Day #InternationalWomensDay #IWD2022 #EachforEqual
March 8 – Organize Your Home Office Day #OrganizeYourHomeOfficeDay
March 9 – Meatball Day #MeatballDay
March 10 – International Day of Awesomeness #IDOA
March 12 – National Girl Scout Day #GirlScoutDay
March 14 – Potato Chip Day #NationalPotatoChipDay
March 14 – National Napping Day #NationalNappingDay
March 16 – Panda Day #PandaDay
March 17 – St. Patrick’s Day #StPatricksDay
March 18 – World Sleep Day #WorldSleepDay
March 18 – Awkward Moments Day #AwkwardMomentsDay
March 19 – National Let’s Laugh Day #NationalLetsLaughDay
March 20 – First Day of Spring #FirstDayofSpring
March 20 – International Day of Happiness #InternationalDayofHappiness
March 20 – World Storytelling Day #WorldStorytellingDay
March 21 – Elimination of Racial Discrimination Day #RacialDiscriminationDay
March 21 – World Poetry Day #WorldPoetryDay
March 22 – World Water Day #WorldWaterDay #Water2me
March 23 – Puppy Day #PuppyDay
March 25 – Tolkien Reading Day #TolkienReadingDay
March 26 – Good Hair Day #GoodHairDay

March 26 – Earth Hour Day #EarthHourDay
March 27 – The Academy Awards #Oscars 2022
March 27 – Mother’s Day (UK) #MothersDay
March 31 – Transgender Day of Visibility #TDOV

April 2022

Themes for the month

Stress Awareness Month
National Poetry Month
Ramadan: April 2-May 1

April hashtag calendar

April 1 – April Fools Day #AprilFools
April 3 – Find a Rainbow Day #FindARainbowDay

April 3 – World Party Day #PartyDay
April 7 – World Health Day #LetsTalk
April 9 – Unicorn Day #UnicornDay
April 10 – Siblings Day #SiblingsDay
April 11 – Pet Day #PetDay
April 15 – Good Friday #GoodFriday
April 17 – Easter Sunday #HappyEaster
April 19 – Wear Your Pajamas to Work Day #PJDay
April 20 – National Lookalike Day #NationalLookalikeDay
April 21 – National High-Five Day #NH5D
April 21 – World Creativity and Innovation Day #Innovate
April 22 – Earth Day #EarthDay2022
April 23 – National Picnic Day #NationalPicnicDay
April 24 – Pigs in a Blanket Day #PigsInBlanketsDay
April 25 – World Malaria Day #EndMalariaForGood
April 28 – Superhero Day #SuperheroDay

April 28 – Take Our Daughters & Sons to Work Day #COUNTONME
April 29 – International Dance Day #InternationalDanceDay
April 30 – Adopt a Shelter Pet Day #AdoptAShelterPetDay

May 2022

Themes for the month

National Barbeque Month
Lupus Awareness Month

May hashtag calendar

May 1 – May Day #MayDay
May 4 – Star Wars Day #MayThe4thBeWithYou

May 3 – Thank a Teacher Day #ThankATeacher
May 5 – Cinco de Mayo #CincoDeMayo
May 5 – World Password Day #WorldPasswordDay
May 6 – Nurses Day #NursesDay
May 8 – World Donkey Day #DonkeyDay
May 8 – Mother’s Day (US) #MothersDay
May 10 – World Lupus Day #LupusDay
May 11 – Eat What You Want Day #EatWhatYouWantDay
May 12 – Limerick Day #LimerickDay
May 13 – World Cocktail Day #CocktailDay
May 15 – International Day of Families #FamilyDay
May 15 – National Chocolate Chip Day #ChocolateChipDay
May 16 – Love a Tree Day #LoveATreeDay
May 17 – World Baking Day #BakingDay

May 18 – Visit Your Relatives Day #VisitYourRelativesDay
May 20 – World Bee Day #BeeDay
May 21 – Endangered Species Day #EndangeredSpeciesDay
May 22 – Sherlock Holmes Day #SherlockHolmesDay
May 24 – National Scavenger Hunt Day #NationalScavengerHuntDay
May 24 – Brother’s Day #BrothersDay
May 25 – Wine Day #WineDay
May 28 – Hamburger Day #NationalHamburgerDay
May 27 – Heat Awareness Day #NoFryDay
May 30 – National Creativity Day #NationalCreativityDay
May 30 – Memorial Day #MemorialDay

June 2022

Themes for the month

Pride Month
Men’s Health Education and Awareness Month

June hashtag calendar

June 2 – Rocky Road Day #RockyRoadDay
June 3 – Donut Day #DonutDay
June 5 – World Environment Day #WorldEnvironmentDay
June 6 – Drive-in Movie Day #DriveInMovieDay
June 5 – National Cancer Survivor’s Day #NCSD2022
June 7 – Chocolate Ice Cream Day #ChocolateIceCreamDay
June 8 – World Oceans Day #WorldOceansDay

June 8 – Best Friends Day #BestFriendsDay
June 11 – Make Life Beautiful Day #MakeLifeBeautiful
June 11 – Queen’s Official Birthday #HappyBirthdayYourMajesty
June 14 – National Flag Day #FlagDay
June 14 – World Blood Donor Day #GiveBlood
June 16 – Fudge Day #FudgeDay
June 17 – Eat Your Vegetables Day #EatYourVegetablesDay
June 18 – International Picnic Day #PicnicDay
June 19 – Martini Day #MartiniDay
June 20 – World Refugee Day #WorldRefugeeDay
June 21 – First Day of Summer #FirstDayOfSummer

June 19 – Father’s Day #FathersDay
June 21 – National Selfie Day #NationalSelfieDay
June 21 – World Music Day #WorldMusicDay
June 21 – International Yoga Day #InternationalYogaDay
June 24 – Take Your Dog To Work Day #TakeYourDogToWorkDay
June 27 – Sunglasses Day #SunglassesDay
June 30 – Social Media Day #SMDay, #SocialMediaDay

July 2022

Themes for the month

National Ice Cream Month
National Grilling Month

July hashtag calendar

July 1 – Joke Day #JokeDay
July 2 – World UFO Day #WorldUFODay
July 4 – Independence Day #July4th
July 5 – Bikini Day #BikiniDay
July 6 – Fried Chicken Day #FriedChickenDay
July 7 – World Chocolate Day #WorldChocolateDay
July 9 – Fashion Day #FashionDay
July 10 – Pina Colada Day #PinaColadaDay

July 11 – Cheer Up the Lonely Day #CheerUpTheLonelyDay
July 12 – Malala Day #MalalaDay
July 13 – French Fries Day #FrenchFriesDay
July 14 – Mac & Cheese Day #MacCheeseDay
July 15 – Give Something Away Day #GiveSomethingAwayDay
July 16 – Guinea Pig Appreciation Day #GuineaPigs
July 17 – World Emoji Day #WorldEmojiDay
July 17 – Ice Cream Day #IceCreamDay
July 18 – Nelson Mandela International Day #MandelaDay
July 20 – Lollipop Day #LollipopDay
July 21 – Junk Food Day #JunkFoodDay
July 24 – Tequila Day #TequilaDay
July 24 – Parents’ Day #ParentsDay
July 26 – All or Nothing Day #AllOrNothing
July 28 – Milk Chocolate Day #MilkChocolate Day
July 29 – Lipstick Day #LipstickDay
July 30 – International Day of Friendship #DayOfFriendship
July 31 – Harry Potter’s Birthday #HappyBirthdayHarry

August 2022

Themes for the month

National Immunization Awareness Month
Black Business Month

August hashtag calendar

August 2 – Coloring Book Day #ColoringBookDay
August 3 – Watermelon Day #WatermelonDay

August 5 – Blogger Day #BloggerDay
August 5 – Beer Day #BeerDay
August 7 – National Sisters Day #SistersDay
August 8 – Cat Day #CatDay
August 9 – Book Lovers Day #BookLoversDay
August 11 – Sons and Daughters Day #SonsAndDaughtersDay
August 12 – World Elephant Day #WorldElephantDay
August 13 – International Lefthanders Day #LefthandersDay
August 13 – Bowling Day #Bowling Day
August 15 – Relaxation Day #RelaxationDay
August 16 – Tell a Joke Day #TellAJokeDay
August 17 – Non-Profit Day #NonProfitDay
August 18 – Never Give Up Day #NeverGiveUp
August 19 – World Photo Day #WorldPhotoDay
August 19 – World Humanitarian Day #WorldHumanitarianDay
August 20 – National Lemonade Day #NationalLemonadeDay

August 23 – Sponge Cake Day #SpongeCakeDay
August 25 – Banana Split Day #BananaSplitDay
August 26 – Dog Day #DogDay
August 27 – World Rock Paper Scissors Day #RockPaperScissor
August 29 – Chop Suey Day #ChopSuey

 

September 2022

Themes for the month

Childhood Cancer Awareness Month
Suicide Prevention Month
Friendship Month
Back to School

September hashtag calendar

September 2 – World Coconut Day #WorldCoconutDay
September 4 – Eat An Extra Dessert Day #EatAnExtraDessert
September 5 – International Day of Charity #CharityDay
September 5 – Labor Day #LaborDay
September 6 – Read a Book Day #ReadABookDay
September 7 – Superhuman Day #SuperhumanDay
September 8 – International Literacy Day #LiteracyDay
September 9 – Stand Up To Cancer Day #KissCancerGoodbye
September 11 – Day of Service and Remembrance #911Day
September 12 – Grandparents Day #GrandparentsDay
September 13 – Positive Thinking Day #PositiveThinkingDay
September 15 – Greenpeace Day #GreenpeaceDay
September 16 – London Fashion Week begins #LFW

September 19 – Talk Like a Pirate Day #TalkLikeAPirateDay
September 21 – International Day of Peace #PeaceDay
September 21 – Miniature Golf Day #MiniGolfDay
September 21 – World Alzheimer’s Day #Alzheimer’sDay
September 22 – Car-Free Day #CarFreeDay
September 22 – Hobbit Day #LordOfTheRings
September 23 – First Day of Fall #1stDayOfFall

September 24 – International Rabbit Day #InternationalRabbitDay
September 26 – European Day of Languages #EDL2022
September 27 – World Tourism Day #WTD2022
September 28 – Good Neighbor Day #GoodNeighborDay
September 29 – World Heart Day #HeartDay
September 30 – Love People Day #NationalLovePeopleDay

October 2022

Themes for the month

Breast Cancer Awareness Month
Domestic Violence Awareness Month
Global Diversity Awareness Month
National Bullying Prevention Awareness Month
National Cyber Security Awareness Month

October hashtag calendar

October 1 – World Vegetarian Day #WorldVegetarianDay
October 1 – International Coffee Day #CoffeeDay

October 2 – Name Your Car Day #NameYourCarDay
October 4 – World Animal Day #WorldAnimalDay
October 4 – National Taco Day #NationalTacoDay
October 5 – World Teachers Day #WorldTeachersDay
October 6 – Noodle Day #NoodleDay
October 10 – World Mental Health Day #WorldMentalHeathDay
October 11 – International Day of the Girl #DayOfTheGirl
October 13 – Train Your Brain Day #TrainYourBrainDay
October 13 – World Sight Day #WorldSightDay
October 14 – World Egg Day #WorldEggDay
October 15 – Global Handwashing Day #GlobalHandwashingDay
October 16 – World Food Day #FoodDay
October 17 – Spreadsheet Day #Spreadsheets
October 19 – Evaluate Your Life Day #EvaluateYourLife
October 21 – Reptile Awareness Day #ReptileAwarenessDay
October 22 – Make a Difference Day #MDDAy
October 24 – United Nations Day #UNDay
October 25 – Greasy Foods Day #GreasyFoodsDay
October 26 – Pumpkin Day #PumpkinDay
October 28 – Chocolate Day #NationalChocolateDay
October 30 – Checklist Day #ChecklistDay
October 31 – Halloween #Halloween

November 2022

Themes for the month

Men’s Health Awareness Month #Movember
Epilepsy Awareness Month
World Kindness Week: November 7-13

November hashtag calendar

November 1 – World Vegan Day #WorldVeganDay
November 2 – International Stress Awareness Day #StressAwarenessDay
November 3 – Sandwich Day #SandwichDay

November 4 – Candy Day #CandyDay
November 4 – Use Your Common Sense Day #CommonSense
November 8 – Cappuccino Day #CappuccinoDay
November 9 – World Freedom Day #Freedom Day
November 11 – Veterans Day #VeteransDay
November 11 – Singles Day #SinglesDay
November 12 – Happy Hour Day #HappyHourDay
November 13 – World Kindness Day #WKD
November 13 – Tongue Twister Day #TongueTwisterDay
November 14 – World Diabetes Day #WDD
November 15 – Clean Out Your Refrigerator Day #CleanOutYourRefrigeratorDay
November 16 – International Day for Tolerance #ToleranceDay
November 16 – Fast Food Day #FastFoodDay
November 18 – Mickey Mouse’s Birthday #MickeyMouse
November 19 – International Men’s Day #InternationalMensDay
November 19 – Women’s Entrepreneurship Day #WomensEntrepreneurshipDay
November 21 – World Hello Day #WorldHelloDay
November 23 – Espresso Day #EspressoDay
November 24 – Thanksgiving Day #Thanksgiving

November 25 – Black Friday #BlackFriday2022
November 26 – National Cake Day #NationalCakeDay
November 26 – Small Business Saturday #SmallBusinessSaturday
November 28 – French Toast Day #FrenchToastDay
November 28 – Cyber Monday #CyberMonday
November 29 – Giving Tuesday #GivingTuesday

December 2022

Themes for the month

Hanukkah: December 18 – December 26
Christmas: December 24-26
Kwanzaa: December 26 – January 1

December hashtag calendar

December 1 – World AIDS Day #WAD2022
December 2 – Play Basketball Day #PlayBasketballDay
December 3 – Make A Gift Day #MakeAGiftDay
December 4 – Cookie Day #CookieDay
December 5 – International Ninja Day #DayOfTheNinja
December 7 – Cotton Candy Day #CottonCandyDay

December 8 – Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay
December 8 – Brownie Day #BrownieDay
December 9 – Christmas Card Day #ChristmasCardDay
December 10 – Human Rights Day #HumanRightsDay
December 11 – International Mountain Day #InternationalMountainDay
December 12 – Gingerbread House Day #GingerbreadHouseDay
December 14 – Monkey Day #MonkeyDay
December 15 – 10 Days to Christmas #10DaysToGo
December 18 – Bake Cookies Day #BakeCookiesDay
December 21 – Crossword Puzzle Day #CrosswordPuzzleDay
December 21 – First Day of Winter #WinterSolstice
December 24 – Christmas Eve #ChristmasEve
December 25 – Christmas Day #MerryChristmas

December 31 – No Interruptions Day #NoInterruptionsDay
December 31 – New Year’s Eve #NewYearsEve

Contents

Jenna Paton, Content Team Lead
Jenna is the Content Team Lead at Dotdigital. She writes about cross-channel marketing and customer engagement.

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