Turn conversations into conversions with WhatsApp
Dotdigital customers are savvy marketers. They know that mobile messaging can no longer be an afterthought when it comes to having a solid cross-channel strategy. That’s why we’ve been busy building a new way to help you reach your audience where they are most active.
With over two billion users globally, our customers can send messages on the app where your audience spends an average of 33 minutes per day – that’s the same time it takes the average person to run a 5k. I know many of you will know how long that feels…
Maybe you’re thinking, “What? WhatsApp? For marketing?”. I hear you. It’s true that whilst billions of people worldwide are using the app every day, it’s not used by all marketing teams just yet. But why not?
My opinion? Their marketing automation platform hasn’t made it easy for them. We’ve been on a mission to change that at Dotdigital HQ.
Dotdigital customers are already seeing remarkable results
Early adopters of WhatsApp in our private preview saw results that exceeded our expectations. Once we made it easy for our customers to send WhatsApp messages, they were seeing industry-defying open and conversion rates. Some had a 50X return on ad spend (ROAS). We knew this was going to be a game-changer.
But what makes WhatsApp different from other channels and why did we know it was worth investing in? Email marketing is great, but we didn’t want to stop there. A whopping 73% of shoppers use multiple channels during their buying journey, so its clear we need to think beyond traditional channels. WhatsApp, as a widely used and trusted platform, offers a unique chance to reach an audience through their favorite messaging app. Here’s why.
Why WhatsApp?
Dotdigital customers can now add WhatsApp into their existing channel mix to drive higher conversions and industry-defying open rates.
- It’s a crowd favorite: Billions use it. Daily. It’s the perfect place to reach your audience.
- Results that make a difference: With open rates over 90% and click-through rates typically between 45-60%, your messages will get the attention they deserve.
- Content beyond characters: Go beyond text on a screen. WhatsApp supports images, PDFs, headers, emojis, and special characters, making your messages pop.
- Go global: With access to audiences in 180+ countries, your messages aren’t bound by borders. Send once, worldwide.
- Safe and secure: End-to-end encryption keeps all messages private and secure.
Like the sound of that? So do we. That’s why we’ve worked so hard to get it baked into Dotdigital. Here’s how you can use it.
Five ideas to get you started with WhatsApp
- Encourage first-time engagement by adding WhatsApp into your welcome journey.
- Inspire loyalty and brand advocacy on a more personal channel. Say happy birthday, thank you, or reward loyal customers on an app they use every day.
- Put your brand in the spotlight by showcasing your product line, creating interactive campaigns, and telling stories with images and videos.
- Drive repeat purchases by sharing personalized coupon codes or letting customers know about a new product drop on a channel they engage with regularly.
- Share updates and notifications to craft an exceptional experience for customers, donors, spectators, holidaymakers… whoever you want to market to.
Download our WhatsApp marketing playbook: Your guide to success for even more ways to use the channel as well as how you can get started with capturing consent.
But maybe you don’t already use Dotdigital and need a reminder about why you should. Well, here goes:
Why Dotdigital?
- Unbeatable usability: Our customers will tell you how easy it is to build an email in Dotdigital. Building a WhatsApp message is no different.
- Trim your tech stack: Manage your email, SMS, web, and WhatsApp marketing in just one platform and say goodbye to third-party providers.
- We’ve got your back: Starting any new channel can be daunting. Not with Dotdigital. From deliverability experts who make sure your messages land, to strategic support on what to send and when from your Customer Success Manager.
If you’re ready to start using WhatsApp on Dotdigital, request a call back with your CSM or book a demo today.
