What’s new: TikTok, enhanced reporting, and seamless integrations 

Today’s customers effortlessly switch between platforms, spending nearly an hour each day on TikTok alone. They expect brands to keep up by delivering the right message, at the right time, on the right channel.

That’s why we are excited to introduce a suite of powerful tools designed to enhance your marketing efforts across all channels.

Whether you want to capture attention on TikTok, personalize at scale, or gain deeper customer insights, our updates work seamlessly with your existing tech stack to help you achieve one goal: delivering experiences that convert.

Drive repeat sales with social retargeting

TikTok’s explosive growth has created a massive audience of over 1 billion users worldwide. This presents a unique opportunity to reconnect with customers and boost repeat sales. Our latest TikTok integration allows you to easily transfer valuable leads to Dotdigital, enabling you to deliver highly personalized experiences based on their interests.

What’s new

TikTok lead forms integration

Convert more leads from your TikTok ads by automatically passing them into Dotdigital and enrolling them in dedicated programs. Benefits include:

• Save time by automatically syncing data from TikTok forms to Dotdigital, you can automatically create high-intent audiences ready to push into a campaign and convert.
• One-click pre-filled forms with profile information pulled from TikTok
• Increased conversion rates for shoppers scrolling through their feed

TikTok audience retargeting

Eliminate guesswork when building your TikTok ads audience by syncing and targeting your most engaged Dotdigital contacts. This feature allows you to:

• Create hyper-personalized ad experiences faster
• Sync segmented groups of contacts directly to TikTok
• Maximize your TikTok ad spend by targeting your most valuable audience. 

Whether you’re re-engaging past customers or capturing new leads, our TikTok integration provides the tools you need to drive repeat sales in today’s social-first marketplace.

Cut through the noise with hyper-personalization

Delivering personalized experiences is essential for standing out. Our Fresh Relevance personalization platform empowers you to create consistent and tailored experiences across your website, emails, and more.

What’s new

Global expansion

We are thrilled to announce the global expansion of Fresh Relevance is now available in the JAPAC region, with a US launch coming soon. This expansion enables businesses worldwide to leverage hyper-personalization and enhance customer engagement.

Improved user experience

To enhance user experience, we have revamped our table user interface, making it cleaner and easier to navigate. This update ensures that you can access and interpret your data more efficiently, leading to better decision-making and optimized campaigns.

SmartBlocks integrated within Dotdigital

You can now edit Fresh Relevance SmartBlocks directly within Dotdigital. This feature allows you to create personalized banners, coupons, countdown timers, and advanced product recommendations without the need for extensive training or switching between platforms.

With these updates, creating hyper-personalized experiences has never been easier. As you prepare for busy periods like Black Friday, Christmas, Boxing Day, and New Year sales, our tools will help you cut through the noise and deliver compelling messages that resonate with your audience. 

Drive better results with advanced reporting

In our latest update, we’ve introduced powerful new reporting features to help you better understand and optimize your marketing efforts. These enhancements are designed to save you time, provide deeper insights, and inform your marketing strategy.

What’s new

Revenue per recipient (RPR) metric

We’re excited to introduce the revenue per recipient (RPR) metric, a game-changing addition to our reporting suite:

• This new metric helps you easily calculate the return on investment per recipient of your marketing efforts
• RPR saves time on manual calculations, freeing you up to focus on strategy

Whether you’re analyzing email campaigns or reviewing cross-account performance, RPR reporting helps you understand the true revenue impact of every send, regardless of audience size.

Enhanced program reporting

We’ve significantly expanded our program reporting capabilities to give you a more comprehensive view of your automated journeys:

• 19 new metrics across email and SMS
• Key performance metrics including direct orders, conversion rates, and revenue per recipient

Convert more without lifting a finger

As Black Friday approaches, it’s important to save time and concentrate on what truly matters. Our latest updates are designed to streamline your marketing efforts into a seamless, automated experience. This will help you convert more customers during this busy sales period while you concentrate on growing your business.

What’s new

Improved product recommendations

Our new hybrid product recommendation system, powered by WinstonAI™, intelligently selects the best-performing model to showcase the most relevant products. This ensures a tailored shopping experience for both new and returning customers.

Additionally, you can preview results from your entire catalog, making it easier to optimize offerings during the cart and pre-checkout phases across both email and website channels.

Abandoned cart and browse enrolment 

With the Dotdigital tag, you can enroll customers in abandoned cart programs almost in real-time. This feature allows you to set default abandoned session timings that range from just 30 minutes to 12 hours, giving you the flexibility you need during busy sales periods like Black Friday and Cyber Monday.

Wishlist functionality 

We are excited to introduce a new wishlist feature that improves your customers’ shopping experience. With our integration with Wishlist.io, customers can create personalized wishlists to show what they want to buy later.

Through this integration, you can easily add wishlist product blocks to your emails, enabling you to create tailored content based on customer preferences and behavior.

Other integrations and updates

Enhanced security with time-based two-factor authentication (2FA)

Cyber security threats continue to evolve and intensify. To help protect your business and customer data, we’ve strengthened our security offerings with 2FA across all Dotdigital products. 

• Introduced time-based one-time password (TOTP) option for two-factor authentication
• Offers enhanced security by requiring authentication via an authenticator app
• Provides an additional, time-sensitive security barrier against unauthorized access

Customer reply addresses

We’ve launched a feature to personalize and streamline customer support messages:

• Set reply-to addresses: Customize at both account and campaign levels.
• Direct replies: Route emails to specific support members, improving ticket management and customer interactions.

Program enhancements

Recognizing that programs can be complex and time-consuming to set up, especially if you have multiple accounts with Dotdigital, we’ve introduced:

• Copy programs between accounts (preview): Easily replicate programs across multiple accounts, saving time and minimizing errors, especially for those managing multiple brands or regions. Speak to your Customer Success Manager to join the preview.
• Multi-account management: Simplify account administration for large teams with our enhanced team management tools.

Raisers Edge integration

Streamline your donor management by synchronizing data between Raiser’s Edge and Dotdigital. This integration saves time and effort, enabling you to focus on what truly matters – strengthening donor relationships.