WinstonAI: Dotdigital’s AI assistant powered by GPT-3

Artificial intelligence (AI) isn’t new to marketers. In fact, Dotdigital users already benefit from AI on a daily basis, using it to simplify their lives with smarter audience targeting, predictive analytics, and intelligent product recommendations – to name just a few.

Thanks to the likes of ChatGPT and Google Bard, I think we can all agree that the last few months feel like a quantum leap when it comes to AI. And we know from talking to our customers that they love how these tools are already saving them time and upping the quality of their work.

So, we wanted to make it even easier for our customers to access this new generation of AI in our platform at a click of a button.

Enter, WinstonAI.

How can WinstonAI help you? 

WinstonAI is Dotdigital’s very own answer to how marketers can use AI to elevate their marketing and drive more engagement in the process.

Our AI assistant is built-in the Dotdigital platform and is on-hand 24/7 to provide you with hints, tips, and advice on how to improve your email marketing. You’ll never have to worry about writer’s block again.

WinstonAI provides you with personalized recommendations on how to improve your email marketing content. Whether that’s simplifying your language, suggesting subject lines, or giving you tips on how to make your content more engaging. WinstonAI is the trusty sidekick you’ve always wanted.

The benefits of WinstonAI

• Get inspiration quickly. It’s impossible to always be on top of your game. WinstonAI is there for you when you need help getting campaign ideas off the ground.
• Avoid writer’s block. Gone are the days of scratching your head, wondering what to write. Our AI assistant is always learning so it will never run out of tips and suggestions.
• Focus on what matters. Because he’s in your workspace, WinstonAI saves time, making your workday more efficient and freeing up your time to focus on the bigger picture.
• Improve engagement and conversions. WinstonAI pulls from a vast pool of data and experience, giving you new ideas for campaigns you might not have thought of yet, ultimately leading to more engaging content that delivers conversions.
• Simple and effective. Native in our email builder, you don’t have to worry about integrating new AI software into your existing martech stack, we’ve already done that for you.

How does WinstonAI work?

WinstonAI is powered by a Large Language Model (LLM). LLMs are trained using a vast amount of text-based data to produce human-like responses.

Behind the scenes, WinstonAI is powered by our long-time technology partner Microsoft Azure. Microsoft Azure was one of the early sponsors of OpenAI, one of the foremost innovators in this space, and the team behind ChatGPT.

We’re proud to work with Microsoft Azure on this because our relationship with them ensures we can deliver high-quality product features, great data governance, and security as standard.