Customer Experience and Data Platform

Elevate your marketing with dynamic customer experiences

customer purchasing a pair of yellow and blue shoes from a product recommendation on a mobile phone.
Dotdigital CXDP

Unlock your customer data for unforgettable CX

  • Data enrichment

    Unify your data for a clearer picture of your customers

    Unify your customer data to discover rich insights that help your business grow. Dotdigital's all-in-one platform breaks down data siloes to create a centralized data hub that delivers actionable insights. Connected data will help you get a clear overview of customer behaviors, intent, preferred channels, and so much more.

  • Decision-making

    Get your time back with insights you can act on right now

    Tap into customer insights and real-time performance metrics with Dotdigital's CXDP. We've simplified the decision-making process so you'll never miss an opportunity to convert or delight customers with an unforgettable CX. Go beyond simple engagement metrics with behavioral modeling that deliver personalized experiences every time.

  • Customer experience

    Personalize at scale with unparalleled cross-channel reach

    Dotdigital combines the power of automation with the benefits of a CDP to help you deliver customer experiences driven by data, not by hunches. Intelligent insights allow you to create deeper customer relationships that convert and retain. No matter where they are in the funnel, ensure every moment and message is as unique as your customers.

Unleash excellent CX with Dotdigital

Universal reach

A CX platform that is built to scale with you

Dotdigital CXDP is built for global, growing businesses. We're ready wherever your business goes and however your team grows. Our platform supports messaging to 200+ countries and dozens of currencies. Cross-account analytics, SSO support, and multi-language support are just some of the reasons businesses choose us.

Lifecycle marketing

Create a seamless cross-channel experience

Dotdigital CXDP makes personalized cross-channel marketing simple. Our intelligent program builder lets you automate the entire customer journey across email, SMS, social media, and messenger. There's no excuse not to deliver an unforgettable customer experience that will convert time and time again.

Customer profiles

Great CX begins with a single customer view

Get to know your customers and understand their unique characteristics and preferences with Dotdigital CXDP. Access real-time insights including zero-party data, purchase intent through the activity timeline, and more with Single customer view (SCV). Build trust and customer loyalty using data to deliver an unforgettable CX.

Forget hunches, deliver customer experiences driven by data

Smarter segmentation

Dynamic segmentation with limitless potential

Our cohort analytics helps you optimize your segmentation strategy before you hit send. Plus, our suite of customer and persona dashboards proactively uncover valuable, intent-driven segments that are ready to convert or need nurturing.

AI marketing

More conversions with precise predictions

Create experiences that can't be ignored by using AI to hyper-personalize your marketing. Predictive analytics and AI-powered product recommendations connect customers to the right products and content in real time. Affinity scoring ensures you only surface the perfect products for your customers, driving conversions and increasing ROI.

Unified data

A platform built with your entire tech stack in mind

Dotdigital CXDP integrates with ecommerce stores worldwide and leading CRM solutions to eliminate data siloes and uncover actionable insights. Plus, access hundreds of verified integrations with your favorite marketing tech using our integration hub and an API library that enables thousands more.

Rocket fuel your results with our CXDP