Harness your powerful ecommerce data to grow your online store. Drive sales from order history, enriched product data, and customer behavior.
Activate online audiences
- Single customer view. Enrich your customer profiles.
- Relevancy. Deliver valuable, persona-driven content that converts.
- Sales. Boost revenue with personalized product recommendations.
- Value. Upsell your brand champions or high-potential customers, and increase AOV.
- Loyalty. Create customer experiences that last a lifetime.
Put your ecommerce data to work and create powerful segments
Customer lifecycle personas
Segment according to the Recency, Frequency and Monetary (RFM) scores of your customers so to convert recent shoppers and the inactive audiences into brand champions, or reward your most loyal customers. You can even keep track of persona movements in a report to be more reactive in your campaigns.
Customize according to your needs and preference. Engagement Cloud supports multi-currency reporting, backed by Forex exchange rates.
Get all the crucial data you need to make decisions about your campaigns, at a glance, or in depth with drilldown reporting. Celebrate your achievements with a visual reminder for your teams of just how far your business has come.
Improve insight-to-action with our integrations
Connect Engagement Cloud with your store to ensure your marketing team can act quickly on insight. Sync product, cart, and order data to create engaging customer journeys.
Use order insight to send intelligent communications that engage customers. Enrich audiences in Engagement Cloud and base your next-best touchpoint on their purchases.
Web behavior tracking
Sync and store your customers’ online activity with Engagement Cloud. Use this insight to trigger timely, relevant messages that drive them towards a purchase.
Put your ecommerce data to work and create powerful segments. Differentiate customers on RFM (the recency, frequency, and monetary value of their purchases). Easily determine who’s who: from VIPs to wishlisters and more.
We're successfully pulling through external dynamic content and targeting customers with personalized vouchers. It looks great and works really well for us and our customers.Gemma Chase, Big Green Smile
Make it personal
Become an ecommerce mastermind
Recover abandoned carts
Trigger a timely email to customers who abandon their cart online; you’ll be recouping lost revenue in a flash. This data-driven tactic uses web behavior tracking and is proven to increase orders and ROI. Plus, you can deliver the message via SMS and push, too!
Create unique voucher codes on an individual basis. Simply drag and drop them into place and send to your customers via their channel of choice.
Boost revenue with intelligent product recommendations
Stir audiences with your hottest products. Master the basics like category recs, bestsellers, most-viewed, and trending.
Lookalikes: Analyze your product catalog data, identify similar attributes, and surface products that go well together. Best Next: Determine which products customers are likely to buy next based on the purchase history of similar shoppers
Maximize your up/cross-sell opportunities with product recommendations across email, landing pages, and even on site.
Enrich your product data with our AI-powered tools. Analyze images, tags, and website information automatically to improve the accuracy and detail of your recommendations.
Check out our hottest content drops for ecommerce
Engagement Cloud benefits at a glance
- Design stylish emails effortlessly with our drag-and-drop tool
- Leverage our automation tool to create multichannel lifecycle programs
- Unlock customer engagement with SMS messaging
- Synchronize data seamlessly from your CRM or ecommerce store
- Use insight to craft relevant content and create powerful segments
- Maximize sales and ROI with data-driven messages
- Trigger push messages and re-targeting ads for extended brand reach
- Harness AI to send personalized product recommendations