Harness your powerful ecommerce data to grow your online store. Drive sales from order history, enriched product data, and customer behavior.
Activate online audiences
- Single customer view. Enrich your customer profiles.
- Relevancy. Deliver valuable content that converts, not diverts.
- Sales. Boost revenue with personalized product recommendations.
- Value. Upsell your frequent customers and increase their AOV.
- Loyalty. Create customer experiences that last a lifetime.
Improve insight-to-action with our integrations
Connect Engagement Cloud with your store to ensure your marketing team can act quickly on insight. Sync product, cart, and order data to create engaging customer journeys.
Use order insight to send intelligent communications that engage customers. Enrich audiences in Engagement Cloud and base your next-best-touchpoint on their purchases.
Web behavior tracking
Sync and store your customers’ online activity with Engagement Cloud. Use this insight to trigger timely, relevant messages that drive them towards a purchase.
Put your ecommerce data to work and create powerful segments. Differentiate customers on RFM (the recency, frequency, and monetary value of their purchases). Easily determine who’s who: from VIPs to wishlisters and more.
Order insight in Engagement Cloud has allowed us to give our customers the right message at the right time, which is especially important for a global retailer.
Make it personal
Become an ecommerce mastermind
Recover abandoned carts
Trigger a timely email to customers who abandon their cart online; you’ll be recouping lost revenue in a flash. This data-driven tactic uses web behavior tracking and is proven to increase orders and ROI.
Surface relevant products in email and landing pages: bestselling, most viewed, trending, and hyper-personalized items. Plus, our AI-powered tool enriches your product data with smart attributes, helping you tailor recommendations further.
Check out our hottest content drops for ecommerce
Engagement Cloud benefits at a glance
- Design stylish emails effortlessly with our drag-and-drop tool
- Leverage our automation tool to create multichannel lifecycle programs
- Unlock customer engagement with SMS messaging
- Synchronize data seamlessly from your CRM or ecommerce store
- Use insight to craft relevant content and create powerful segments
- Maximize sales and ROI with data-driven messages
- Trigger push messages and re-targeting ads for extended brand reach
- Harness AI to send personalized product recommendations
Discover the data-driven features that will empower your teams to engage customers at scale.