Harness your powerful ecommerce data to grow your online store. Drive sales from order history, enriched product data, and customer behavior.

Activate online audiences

Ecommerce benefits
  • Single customer view. Enrich your customer profiles.
  • Relevancy. Deliver valuable, persona-driven content that converts.
  • Sales. Boost revenue with personalized product recommendations. 
  • Value. Upsell your brand champions or high-potential customers, and increase AOV.
  • Loyalty. Create customer experiences that last a lifetime. 

Commerce Intelligence

Put your ecommerce data to work and create powerful segments

Customer lifecycle personas

Segment according to the Recency, Frequency and Monetary (RFM) scores of your customers so to convert recent shoppers and the inactive audiences into brand champions, or reward your most loyal customers. You can even keep track of persona movements in a report to be more reactive in your campaigns.


Customer dashboard

Customize according to your needs and preference. Engagement Cloud supports multi-currency reporting, backed by Forex exchange rates.

Retail dashboard

Get all the crucial data you need to make decisions about your campaigns, at a glance, or in depth with drilldown reporting. Celebrate your achievements with a visual reminder for your teams of just how far your business has come.

Segment according to the Recency, Frequency and Monetary (RFM)Commerce intelligence sankey chartGet crucial data you need when making decisions about your campaign

Customer Insight

Improve insight-to-action with our integrations

Data flows

Connect Engagement Cloud with your store to ensure your marketing team can act quickly on insight. Sync product, cart, and order data to create engaging customer journeys.

Order history

Use order insight to send intelligent communications that engage customers. Enrich audiences in Engagement Cloud and base your next-best touchpoint on their purchases.

Web behavior tracking

Sync and store your customers’ online activity with Engagement Cloud. Use this insight to trigger timely, relevant messages that drive them towards a purchase.

Smarter segmentation

Put your ecommerce data to work and create powerful segments. Differentiate customers on RFM (the recency, frequency, and monetary value of their purchases). Easily determine who’s who: from VIPs to wishlisters and more.

Data flowsOrder historyWeb behaviour trackingSmarter segmentation

We're successfully pulling through external dynamic content and targeting customers with personalized vouchers. It looks great and works really well for us and our customers.

Gemma Chase, Big Green Smile

Make it personal

Become an ecommerce mastermind

Transactional messages

Use Engagement Cloud to automate your transactional messages via email and SMS. Delight shoppers in real time with purchase updates and, once their order’s arrived, trigger a product review to make sure they’re happy.

Recover abandoned carts

Trigger a timely email to customers who abandon their cart online; you’ll be recouping lost revenue in a flash. This data-driven tactic uses web behavior tracking and is proven to increase orders and ROI. Plus, you can deliver the message via SMS and push, too!

Coupon codes

Create unique voucher codes on an individual basis. Simply drag and drop them into place and send to your customers via their channel of choice.

Include links and track engagement in SMS text messagesRecover abandoned cartsUsing ecommerce coupon codes in email marketing

Product recs

Boost revenue with intelligent product recommendations

Start simple

Stir audiences with your hottest products. Master the basics like category recs, bestsellers, most-viewed, and trending.

Predictive recommendations

Lookalikes: Analyze your product catalog data, identify similar attributes, and surface products that go well together. Best Next: Determine which products customers are likely to buy next based on the purchase history of similar shoppers 


Maximize your up/cross-sell opportunities with product recommendations across email, landing pages, and even on site.

Data enrichment

Enrich your product data with our AI-powered tools. Analyze images, tags, and website information automatically to improve the accuracy and detail of your recommendations.

Using product recommendations in email marketingProduct recommendationsUsing product recommendations on siteUsing AI data enrichment for product recommendations


Check out our hottest content drops for ecommerce

Monin case study

Monin case study

Email is a future-proof communication channel.

What's next in eCommerce?

What’s next in ecommerce?

Discover what's to come in ecommerce.

The psychology of ecommerce

The psychology of ecommerce

Five persuasion principles to drive better conversion.


Engagement Cloud benefits at a glance

  • Design stylish emails effortlessly with our drag-and-drop tool
  • Leverage our automation tool to create multichannel lifecycle programs
  • Unlock customer engagement with SMS messaging
  • Synchronize data seamlessly from your CRM or ecommerce store
  • Use insight to craft relevant content and create powerful segments
  • Maximize sales and ROI with data-driven messages
  • Trigger push messages and re-targeting ads for extended brand reach
  • Harness AI to send personalized product recommendations

Watch a demo of dotdigital's omnichannel marketing tools

See a 3-minute video showcasing Engagement Cloud's intelligent features


Book a consultation

Get a free 15-minute consultation & demo of Engagement Cloud from a marketing expert.