Personalization

Communicate with customers on a one-to-one level. Our personalization solutions empower your messages, drive engagement, and lift ROI.

Customize the experience

Personalization benefits
  • Actionable data. Leverage customer insight to tailor your messages.
  • Conversions. Utilize your contact data to drive relevancy.
  • Customer engagement. Inspire customers with personalized content.
  • Sales and AOV. Recommend the right products to the right people.

Personalized experiences

Send content that matters, on channels that deliver

Targeted landing pages

Tailor your landing page content based on the customer's location and time of engagement. Drag and drop your country-specific offer or location-based event invitation into your landing page. Plus, with time-targeted blocks, you can be sure that no one clicks through to a landing page promoting a sale that has already ended. 

Google Ads

Recapture abandoned browses with intelligent retargeting ads. Keep content relevant and use data to ensure ads don't include content that'll turn customers off, such as products already purchased.

Facebook audiences

Give your contacts a nudge with friendly and engaging ads on social media. Consider timing and the number of impressions to ensure customers are getting value from your ads.

Push notifications

Catch customers on the go to deliver meaningful engagements. Push notifications are a great way to build loyalty and prevent churn, especially when you used data such as location to personalize the experience.

Targeted landing pages

Data-driven insights

Make your messages as unique as your customers

Customer data

Deliver more personable messages with contact-level data fields. Include first name in the subject line to differentiate your emails from others in the inbox.

Dynamic content

Keep your messages relevant with dynamic content. Set up variations based on contact data so your content and calls to action are adaptable to different audiences.

Preferences

Capture more customer data with preferences centers. Use this data to segment contacts so that all of your messages go to the right audience.

Behaviors

Keep your audience switched-on using contextual, behavior-based messaging. Use triggers, such as past orders or web activity, to surface relevant content across your channels.

CRM contact dataDynamic content

Watch a quick demo

See a 3 minute video showcasing Engagement Cloud's intelligent features

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Advanced personalization

Use smart insights to drive contacts into action

Bridging the gap

Integrate Engagement Cloud with your in-store technology using our powerful connectors. Harness your valuable customer insight, and deliver smarter messages that impact your bottom line.

Unparalleled experiences

Use external dynamic content in your messages to surface products unique to the individual, such as items they've abandoned while shopping online. Plus, partnerships with Movable Ink and Fresh Relevance allow you to create hyper-personalized content with liquid script.

BigQuery

Got big data? No problem. Engagement Cloud uses Google BigQuery, which shifts huge data workflows in short times that other platforms simply can’t match.

Ecommerce benefitsRecover abandoned carts

Resources

Check out our hottest content drops for personalization

The race to retail relevancy
WHITEPAPER

The race to retail relevancy Whitepaper

How to get ahead of the competition and send the most relevant communications.

Download
Meeting the modern customer's expectations
WHITEPAPER

Meeting the modern customer's expectations

Enhance customer experiences and lift ROI with omnichannel.

Download
4 tips to perfectly target your customers
CHEATSHEET

4 tips to perfectly target your customers

Learn how to find your perfect customer.

Download

Engagement Cloud benefits at a glance

  • Design stylish emails effortlessly with our drag-and-drop tool
  • Leverage our automation tool to create multichannel lifecycle programs
  • Unlock customer engagement with SMS messaging
  • Synchronize data seamlessly from your CRM or ecommerce store
  • Use insight to craft relevant content and create powerful segments
  • Maximize sales and ROI with data-driven messages
  • Trigger push messages and re-targeting ads for extended brand reach  
  • Harness AI to send personalized product recommendations
Demo

Learn more about personalization in Engagement Cloud.

Watch a quick demo

Discover the data-driven features that will empower your teams to engage customers at scale.

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