Events Customer data
Masterclass

Charity marketing after the UK data reform

Helping you put your data to better use

  • Location: Dotdigital office, 9th floor, No1 London Bridge, London SE1 9BG
  • Wednesday, September 17, 2025
    8:00 AM - 12:00 PM +00:00
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Join us for a half-day event exploring the recent UK Data (Use & Access) Act 2025, and how the new ‘soft opt-in’ legislation can open doors for charity marketing – helping you reach more supporters while maintaining trust and relevance.

During this morning of collaborative discussion, you’ll hear directly from Dotdigital customers, Dementia UK and Pancreatic Cancer UK, on how they’re using smarter marketing tactics to stay visible and connect with supporters.

You’ll learn:

  • What the new data reform means for you and your organization
  • Personalization, automation, and segmentation strategies that deliver effective engagement at scale
  • What marketing channels your supporters are actually using, from email to SMS, WhatsApp and beyond
  • How charities are planning for Black Friday and Cyber Monday (BFCM) and how to cut through the noise of peak season
September 17
Wednesday
09:00
Registration
09:30
Introduction by Dotdigital
10:00
Case study by Pancreatic Cancer UK
10:20
Short break
10:35
Case study by Dementia UK
10:55
Q&A with Dotdigital, Pancreatic Cancer UK, and Dementia UK
11:15
Short break
11:30
Dotdigital training
12:00
Lunch
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