How marketers are winning using segmentation and automation

A live case study showcsae

Location: Virtual
Wednesday, August 27, 2025

11:00 AM - 11:30 AM +00:00

Frank Brooks

Head of Marketing, EMEA, Dotdigital

A person in an orange jumper using their headphones and mobile

Marketing teams are under pressure to deliver more meaningful experiences – and fast. The secret? Smarter use of data, sharper targeting, and automated journeys that actually connect. In this 30-minute webinar, we’ll showcase how five companies are using segmentation and automation to drive impact across diverse markets – proving that great marketing isn’t one-size-fits-all.

You’ll hear how they’re building campaigns that speak directly to customer needs, creating journeys that feel personal, and using automation to stay consistent without burning out their teams.

What you’ll learn:

How to build journeys that feel relevant and timely
Ways to use segmentation to increase engagement and conversions
Practical tactics that help teams stay focused and deliver results

This session is designed for marketers who want to make their campaigns work harder – without adding complexity. It’s fast, focused, and packed with ideas you can take straight to your next strategy session.

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