The Black Friday and Cyber Monday strategy breakfast

Campaigns that connect, click, and convert

Location: The Boathouse Paddington East, 37 N Wharf Rd, London W2 1AF
Wednesday, August 20, 2025

7:30 AM - 10:30 AM +00:00

Black Friday and Cyber Monday (BFCM) are two of the most important moments in the ecommerce calendar. To help you prepare, we are hosting a breakfast and roundtable event for senior marketers in London.

This is a chance to connect with others in the ecommerce space and talk openly about what’s ahead. You’ll hear how others are tackling segmentation, reducing cart abandonment, and turning one-time shoppers into loyal customers. Whether you’re fine-tuning your strategy or looking for fresh ideas, this is a chance to get inspired and feel more prepared for peak season.

To set the scene, check out our Holiday Hub packed with resources to help you plan for BFCM 2025. You can see in our BFCM Debrief 2024 that on Black Friday alone, Dotdigital sent over 365 million emails, giving us a unique view into what worked, what didn’t, and what’s coming next.

Why attend:

Hear what’s working (and what’s not) for Black Friday and Cyber Monday 2025
Learn how other brands are approaching segmentation, cart abandonment, and repeat purchases
Pick up practical tips to improve your campaigns and customer journeys
Swap ideas with other ecommerce marketers over coffee and croissants

Please note, this event is exclusively for brands. Vendors and agencies are not permitted. Additionally, to maintain the event’s integrity, a maximum of two representatives per brand are welcome.

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