The Black Friday and Cyber Monday strategy breakfast

Campaigns that connect, click, and convert

Location: The Boathouse Paddington East, 37 N Wharf Rd, London W2 1AF
Wednesday, September 3, 2025

7:30 AM - 10:30 AM +00:00

Juliette Aiken

CMO, Dotdigital

Black Friday and Cyber Monday (BFCM) are just around the corner, are you ready? We want to help you get ahead of the biggest dates in the ecommerce calendar.

Join us for a free strategy breakfast and roundtable event designed to be your ultimate BFCM cheat sheet. Connect with fellow senior marketers in London and swap ideas over coffee and croissants.

Why attend?

Hear what’s working (and what’s not) for Black Friday and Cyber Monday 2025.
Learn how top brands are approaching segmentation, cart abandonment, and repeat purchases.
Pick up quick wins to improve your campaigns and customer journeys.
And because we know this season can be… a lot, we’ve got a little something for you at the event – a small reminder that you’ve got this.

For a deeper dive, check out our Holiday Hub packed with resources to help you plan for BFCM 2025. You can see in our BFCM Debrief 2024 that on Black Friday alone, Dotdigital sent over 365 million emails, giving us a unique view into what worked, what didn’t, and what’s coming next.

Please note, this event is exclusively for brands. Vendors and agencies are not permitted. Additionally, to maintain the event’s integrity, a maximum of two representatives per brand are welcome.

First name(Required)

Last name(Required)

Business email(Required)

Mobile phone

Company name(Required)

Country(Required)

Dietary requirements

Phone

This field is for validation purposes and should be left unchanged.

We’ll use the email address that you provide us to send you updates about the event. Your personal details will always be treated with care in accordance with our Privacy Policy.

Dotdigital and partners may contact you further & send you additional content where we have a legitimate interest to do so, which you will be able to unsubscribe from at any time. Please note that we gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Marketing personalization platform

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

Watch instant demo