SMS marketing | dotdigital

SMS marketing

Cut through the noise and engage customers with SMS marketing

Spark timely conversations using dotdigital’s SMS campaign tools

Reach customers on the go on their favorite device with text message marketing

  • Email functionality in SMS

    From building trust with branded ‘from’ names to split testing and dynamic replies, our SMS tools work just like email.

  • Fast ROI

    Sending SMS is a no-brainer thanks to immediate returns from engagement and click-throughs. All before you pay.

  • Global reach

    Watch conversion rates soar by adopting an SMS marketing strategy that reaches customers in over 150 countries.

  • Trackable links

    Know exactly where your conversions are coming from and uncover your engaged SMS audience segments.

  • Omnichannel engagement

    Create strong relationships with customers by including our in-house SMS tools in your marketing automations.

  • Dedicated short codes

    Invite two-way conversations with your customers using dedicated short codes to encourage engagement.

Kick-start your SMS marketing plans

Enhance your marketing database by growing your SMS mailing lists

SMS marketing plans | dotdigital

You can now manage multiple channels from one place with dotdigital Engagement Cloud. Text message marketing is the perfect channel to engage customers outside of the overcrowded inbox. Prompt email opt-ins or competition entries using data-capture forms within SMS messages. With relevant, branded short links, recipients will know exactly who you are.

Tap into customers’ preferences by offering SMS updates and communications in your preference center or using text-to-join GDPR compliant mailing lists.

Data is a fundamental element of all marketing, so data collection through preference centers, landing pages, and forms are essential. Once you have phone numbers and consent, you’re good to start your SMS marketing strategy.

Broadcast your brand with dotdigital’s SMS marketing tools

Reach customers offline by adding text message marketing to your digital strategy

Broadcast SMS | dotdigital

Our SMS software, which is available as ‘self-serve’ for users in the UK, the U.S., and Australia, is ideal for grabbing customers’ attention. The perfect way to start your SMS strategy is with simple but effective broadcast messages. But, don’t simply send it to all. Drive real results by targeting your customers, with automatic rules for countries, and expanding your offline reach. SMS lets you build loyalty without raising costs too, targeting your high spenders with exclusive pre-sale access, or re-engage one-time shoppers with unique discount codes. And by segmenting your audience in this way, you can maximize your deliverability.

With smart link tracking, you can keep a close eye on the success of your text message marketing, and identify the segments or geo-locations most engaged with your SMS strategy. What’s more, our SMS reporting lets you search by mobile number, distinguish single sends from campaign ones, plus view the status of your outbound messages. You can even see the number of segments included within an SMS send. 

Improve experiences with triggered SMS automation

Build personalized experiences easily with dotdigital Engagement Cloud

Triggered SMS | dotdigital

Set up instant and timely text message automations in seconds using our intelligent omnichannel program builder.

Add SMS as a channel to your existing automation programs to create targeted and relevant engagements. Optimize your campaigns by split-testing text messages. This’ll allow you to discover what does and doesn’t work for your audiences. Continuous improvement is key for omnichannel automations.

Welcome customers when they choose SMS as a marketing channel. Send abandoned cart reminders to boost conversions. Surprise shoppers with birthday discounts. And, set up auto-responders for your competition and SMS sign-up campaigns. 

Reach more customers with SMS marketing automation

Watch a quick demo and discover how easy it is to adopt an SMS marketing strategy


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