Hitting the Mark is back: how do you compare to your peers?
Ecommerce personalization platform
Personalize the customer journey from inbox to cart
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Cross-channel personalization
Elevate your customer engagement with bespoke cross-channel experiences
Build a seamless, relevant experience across website, email, mobile apps, SMS and ads for stronger engagement and sales. Use AI to determine the precise experience each customer will have across channels. Personalize experiences based on personification, seasons, events, behavioral, demographic and geographic data.
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AI-powered recommendations
Boost sales with 40+ recommendation types
Our machine learning algorithms use real-time customer preferences, product catalog data, and shopper’s buying and browsing history to identify the most compelling product recommendations for your cross-channel content.
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On-site popovers
Grow your database and convert every website visitor
Easily create popovers that match your branding – no coding required. Serve popovers in response to an individual’s actions on your website or based on customer segment and personalize the content based on behavioral and contextual data.
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Social proof
Leverage product popularity and scarcity to boost conversion
Empower your customers to make quick decisions by highlighting recent views, purchases and remaining stock. Build trust through ratings and reviews easing purchase anxiety. Turn your content into commerce with live social feeds.
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Behavioral and geographic targeting
Unlock real-time customer data and deliver person-to-person experience at scale
Design custom experiences based on your customers' actions and lifecycle stage with behavioral targeting. Trigger price drop, back in stock, and low in stock emails. And personalize content based on your shoppers' location and interests. Localize offers and drive traffic to your brick and mortar stores with flexible geofences
Delight with dynamic content
Beat bounce rates with a range of content types
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Personalized headlines that resonate
One-size-fits-all ecommerce stores and emails are a thing of the past. Banners with real-time dynamic content allow you to keep shoppers engaged on site or with your emails by showing each shopper the offer that’s most likely to spark their interest. Put customers in buying mode by tailoring banners to their preferred categories or brands. Build trust with new shoppers by personalizing banners based on the individual’s context, such as day parting.
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Inspire new purchases
If you’re showing the same product recommendations to everyone, you risk leaving shoppers frustrated when suggestions don’t meet their needs. That’s where dynamic product recommendations come in. Display products precisely matched to recipient preferences and behaviors. Base them on open-time inventory and pricing data to make sure consumers aren’t left disappointed by an offer that’s expired or is no longer available.
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Create urgency
Countdown timers are animated clocks that count down to an important deadline, such as the end of a promotion, to build excitement. Messaging can be personalized – either based on the event, or for the individual customer. In bulk and triggered emails, countdown timers can be generated as a GIF at the moment a shopper opens the email.
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Incentivize new customers
Dispense individual or multi-use coupons with expiry dates and limits to acquire new customers, reduce cart abandonment, reconnect with lapsed customers and help sell excess stock. If a customer opens your email after a coupon has expired, they see ‘coupon expired’ text, rather than an out-of-date coupon.
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Ensure open-time relevance
Nothing’s more frustrating than to click on an email, only to find that the offers and products are no longer relevant. Using web crop technology, you can directly include current banners from your website as open-time email content. The web crop can be personalized to pull content that an individual has been exposed to onsite, e.g. their wishlist.
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Anticipate shopper needs
Display dynamic content based on the live weather at the shopper’s geolocation at the moment of engagement to provide them with relevant product recommendations, such as winter boots if it’s snowing. Or use the weather forecast for their travel destination to help customers book matching ancillary services.
Optimization
Master CRO with powerful testing features
Maximize your ROI by quickly identifying and deploying your best-performing web content through AI-driven optimization and A/B testing. Use Auto Optimize to optimize tactics for goals such as, increasing AOV, conversion, ID rate and more. Accurately and easily track the effectiveness of marketing tactics by utilizing control groups. Enhance your GA4 reports using our analytics integration.
Easy-to-use
Build and deploy with confidence with Fresh Relevance
Design scalable personalization experiences with an easy-to-use drag and drop interface. Preview and fine tune your personalized content from the POV of your customer segment before they go live.
Integrate seamlessly
Enhance your tech stack through robust integrations
Launch your first campaigns quickly thanks to easy integrations with your existing platforms. Benefit from integrations with all off-the-shelf platforms and custom-built solutions.
Frequently asked questions
Why is ecommerce personalization important?
Personalization is important as it you connect with your customers on a deeper level. When you provide a tailored experience, shoppers feel recognized and appreciated, which builds trust and loyalty. Customized shopping journeys not only reduces friction in your customer’s journey but also boost repeat purchases and enhance customer lifetime value.
What are the benefits of ecommerce personalization?
Having an ecommerce personalization strategy has many advantages, including:
- Higher engagement rates: Personalized content captures attention more effectively and keeps customers engaged throughout their shopping journey.
- Increased conversions: Tailored recommendations and personalized coupon codes motivates customers to complete their purchases.
- Improved retention: Shoppers who experience relevant, meaningful interactions are more likely to return and remain loyal to your brand.
- Enhanced satisfaction: Personalization ensures each customer feels valued by showing them content that is relevant to them, leading to a more enjoyable shopping experience.
- Better ROI: With improved engagement and retention, businesses see a higher return on their marketing efforts.
How do dynamic product recommendations work?
Dynamic product recommendations use real-time data, such as browsing activity and purchase history, to suggest products that align with each customer’s preferences and behaviour.
For example, customers may see items similar to those they’ve previously viewed or complementary products based on their shopping cart. This level of personalization enhances relevance and drives sales by presenting items that customers are more likely to purchase.
How does Dotdigital help my personalization strategy?
Dotdigital offers a range of tools and features to power your ecommerce personalization, including:
- AI-driven recommendations: Algorithms analyze customer data to present the most relevant products or offers.
- Behavioural targeting: Tracks customer behaviour to trigger personalized responses, such as abandoned cart emails or tailored promotions.
- Countdown timers: Creates urgency by showing time-limited offers, encouraging shoppers to take action quickly.
- Customizable banners: Adapts messaging to reflect customer preferences, improving engagement across different touchpoints.
How can businesses measure the success of personalization efforts?
The effectiveness of ecommerce personalization can be tracked using key performance indicators (KPIs), such as:
- Conversion rates: Measure how many customers complete desired actions, such as purchases.
- Customer retention: Track repeat purchases to determine how effectively personalization drives loyalty.
- Average order value (AOV): Assess whether personalized recommendations and upselling strategies increase transaction sizes.
- Engagement metrics: Analyze click-through rates and time spent on pages to evaluate content effectiveness.
