Dotdigital pricing

Marketing solutions to help you grow and succeed

Marketing
automation

Automate your marketing and increase customer engagement

  • Create cross-channel campaigns that deliver, powered by WinstonAI.
  • Segment and retarget like a pro with customer data that’s ready to action.
  • Make every campaign better than the last with customer journey analytics.
  • Grow your marketing list with pages, forms and popovers.
  • Get peace of mind with leading deliverability and people support.

Ecommerce personalization

Personalize cross-channel experiences with ease and make every click count

  • Turn anonymous website visits into actionable customer profiles.
  • Deliver consistent, personalized content across web, email and app.
  • Impress with dynamic content based on behavior, location and weather.
  • Turn bounces into conversions with advanced popover targeting.
  • Auto-test and optimize to achieve winning experiences faster.

190+ INTEGRATION PARTNERS

Grows with you

Go enterprise

Dotdigital is ready for big business from the outset. From cross-account reporting, to multi-language UI, and multi-currency reports, we’re here no matter where your business goes.

Single Sign-On, 24/7 support and custom SLA’s are just some of the other things on offer to support your growing businesses. We’ve got you covered.

Explore features

  • Campaign management
    • Email and mobile marketing
    • Social and ad retargeting
    • Transactional email and SMS
    • Marketing automation builder
    • Landing pages, surveys and forms
    Campaign optimization
    • Advanced segmentation (including eRFM)
    • Dynamic content
    • Multivariate testing
    • Send time optimization
    • Web tracking
    Support and success
    • Dedicated Customer Success Manager
    • Live chat, email and phone support
    • Live platform training
    • Guided onboarding
    • Marketing and deliverability expertise
    Revenue generation
    • Product recommendations
    • Abandoned cart reminders
    • Abandoned browse reminders
    • Back-in-stock notifications
    • Last-touch revenue attribution
    Data and reporting
    • Single customer view
    • 190+ integrations
    • Account analytics
    • Campaign reporting
    • Revenue reporting
    Account management
    • Multi-language interface
    • Parent and child accounts
    • Sandbox account
    • Unlimited users
    • Multi-factor authentication
  • Cross-channel campaign management
    • Website personalization
    • Automated emails
    • Automated SMS
    • Social media retargeting
    • App personalization
    Hyper-personalized targeting
    • Behavioral targeting
    • Preference-based targeting
    • Location-based targeting
    • Weather-based targeting
    • Advanced customer tagging
    Conversion tactics
    • 40+ product recommendations
    • Dynamic banners
    • Countdown timers
    • Personalized coupon codes
    • Social proof
    Automated emails
    • Browse, cart and booking abandonment
    • Post-purchase
    • Price drop
    • Stock alerts
    • Custom triggers
    Advanced popovers
    • Data capture
    • Exit intent
    • Email my basket
    • Welcome back
    • Product recommendations
    Optimization and reporting
    • AI-driven conversion rate optimization
    • A/B testing
    • Control groups
    • Google Analytics integration
    • Cross-channel ROI reporting

WinstonAI is helping us stay one step ahead

Jess Dunne, Mountain Warehouse
Always-on
Winston

Dotdigital’s very own AI engine reduces your workload, sparks creativity and unlocks data-driven revenue opportunities.

  • Copy suggestions and grammar check
  • Lookalike segmentation
  • Predictive analytics
  • One-click email to SMS conversion
  • Product data enrichment
  • Non-human interaction filtering

Success

Your Customer Success Manager is with you every step of the way. There to help you get the best results out of every campaign you send.

Support around the clock

Our average call answer time is under 20 seconds. Our average live chat answer time is under 1 minute.

Services

Our team of experts spanning design, managed services, deliverability and custom technical solutions is here to help you overcome any marketing challenge.

An incredibly intuitive, easy to use platform

Natalie Fordham - CRM Manager, The Goodwood Group

Communications API

For developers ready to build seamless connections. Leverage our friendly APIs to alert, notify and update your customers with important messages.

  • Alerts, reminders and notifications
  • Verification & one-time passwords
  • Inbound options for replies & opt-outs
  • Personalized Sender ID
  • Data validation
  • SMS webhooks

Frequently asked questions

How is Dotdigital pricing calculated?

We don’t tie you into paying for things you don’t need, so our pricing is bespoke to your business. For our marketing automation platform, we calculate monthly pricing based on the number of contacts you want to market to and the number of messages you plan to send.

On our ecommerce personalization platform, pricing is calculated based on the number of contacts and the average number of monthly pageviews on your website.

What happens if I run out of contacts or messages?

You’ll be assigned a dedicated Customer Success Manager who will work with you to make sure you’re making the most of your plan.

If it looks like you’ll exceed your allowances, they may recommend an upgrade to a higher band. Or if you prefer, you can pay for extra messages, contacts or pageviews at our overages rate. Either way, you won’t be restricted from sending.

How long does it usually take to get up and running on Dotdigital?

We do everything we can to help you get up and running as quickly as possible. This includes a dedicated onboarding project manager and an assisted first campaign send. You’ll also have a wealth of training material available on-demand, as well as live chat support whenever you need it.

How long this onboarding takes will depend on your needs, in particular things like the number of integrations with other platforms you’d like to go live with. We’ll work with you to build a schedule that best suits you.

What will happen to our existing domain authority and sender reputation?

We know how important it is to minimize any disruption on your business or your customers when you move to a new marketing platform.

That’s why we provide deliverability support from our expert team, including a bespoke ramp-up plan to help your switch be as smooth as possible, plus ongoing support too.

Is Communications API available as a standalone Dotdigital product?

Yes. To find out more, visit our Communications API page or get in touch.