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  1. Two customers happy with their customer experience
    Customer engagement

    Why marketers need to shift from acquisition to customer retention

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  2. two women working creatively at their computers
    Customer data

    A quick guide to customer data tools

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  3. Apple Mail Privacy
    Customer data

    A 6-month retrospect – How have we dealt with Apple’s Mail Privacy protection changes?

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  4. Customer journey mapping
    Industry trends

    A quick guide to customer journey mapping

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  5. Customer experience trends
    Cross-channel marketing

    5 marketing trends defining customer experience in 2022

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  6. International Women's History Month
    Dotdigital life

    Women in marketing

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  7. Sustainable business practices
    Industry trends

    Sustainability and environmentalism

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  8. Revenue attribution
    Industry trends

    Let’s talk revenue attribution

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  9. Super Bowl Ads 2022
    Industry trends

    Super Bowl ads 2022: what they can tell us about marketing in the future?

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  10. future-proof marketing strategies
    Industry trends

    6 marketing strategies to future-proof your marketing

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  11. Industry trends

    Social media marketing calendar 2022

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  12. Industry trends

    2022 goals and predictions

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  13. Industry trends

    To SCV or not to SCV?

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  14. Industry trends

    Christmas ads 2021: the art of brand storytelling

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  15. Industry trends

    Human-to-human marketing: what is it and why is it important?

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  16. Industry trends

    Behavioral campaign ideas you can use

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  17. Industry trends

    SMS marketing is taking over

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  18. Industry trends

    How to maximize sales during the world’s largest shopping event – Singles’ Day

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  19. Industry trends

    How to make the purchase formula work for you

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  20. Industry trends

    How the brain makes a purchase decision

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  21. Email marketing

    What is EDM marketing?

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