10 principles of psychology for ecommerce

While marketers strive to build captivating email campaigns to engage audiences, the sad truth of it is that most of customers’ cognitive processing happens before their conscious attention has even kicked in.

Strategizing ways to increase conversion is about better persuading your customer base. We’ve created a handy infographic on 10 principles of persuasion that you can adopt in your cross-channel marketing.

• Understand the two consumer mindsets, ‘Systems 1 and 2’
• Learn how to adapt your marketing to these mindsets
• Apply persuasion tactics to help achieve your marketing goals