10 principles of psychology for ecommerce

Explore how human psychology drives our behavior as consumers

While marketers strive to build captivating email campaigns to engage audiences, the sad truth of it is that most of customers’ cognitive processing happens before their conscious attention has even kicked in.

Strategizing ways to increase conversion is about better persuading your customer base. We’ve created a handy infographic on 10 principles of persuasion that you can adopt in your cross-channel marketing.

Understand the two consumer mindsets, ‘Systems 1 and 2’
Learn how to adapt your marketing to these mindsets
Apply persuasion tactics to help achieve your marketing goals

First name(Required)

Last name(Required)

Business email(Required)

Company name(Required)

Country(Required)

Phone

This field is for validation purposes and should be left unchanged.

We’ll use the email address that you provide us to send you the resource you requested. Your personal details will always be treated with care in accordance with our Privacy Policy.

dotdigital may contact you further & send you additional content where we have a legitimate interest to do so, which you will be able to unsubscribe from at any time. Please note that we gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.

Other resources

Guide

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

Watch instant demo

10 principles of psychology for ecommerce

Other resources

WhatsApp marketing playbook

APAC marketing benchmarks to fuel your strategy

Americas marketing benchmarks to fuel your strategy

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.