3 segmentation tactics for ultimate success

Master the power of the recency, frequency and monetary value (RFM) model

This killer playbook will help you segment effectively and achieve success using the untapped data at your fingertips.

With the right tools in tow, you’ll be able to filter your customers into tight-knit segments for more targeted and relevant email campaigns. We’ve compiled three key tactics, each with six actionable tips, on how to segment effectively using RFM as a segmentation tool.

Download the playbook and you’ll learn how to:

Target better across email and social with a more tailored message
Grow loyalty and customer lifetime value using persona-based incentives
Drive ROI across your campaigns through smarter engagement

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3 segmentation tactics for ultimate success

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One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.