Create a re-engagement program that really works

5 super-effective tactics to re-engage your lapsed leads before they’re lost forever

Database decay is inevitable.

Every year you lose around 22.5% of your contacts, but acquiring new leads can be anywhere from five to 25 times more expensive than retaining existing ones. Plus, winning back your unengaged customers is just good business. Repeat customers spend 67% more than new ones, so you’d be missing a massive chance to bump up your profits if you did.

No matter your business, we’ve got five super-effective tactics to win back customers.

The tips outlined in this cheatsheet should form the basis of your re-engagement strategy and will help you to create an engagement program for your business that really works.

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Create a re-engagement program that really works

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One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.