5 types of data you should be capturing

We all know that data is the key to an effective marketing strategy. Customer insight can, after all, give you a competitive advantage. But what data should you be capturing and how?

Download our infographic to discover what data you should be asking your customers for. Find out exactly what you should be tracking. Understand how to transform this data into valuable insight that drives revenue-generating campaigns. Sounds good, right?

Uncover the must-capture data types:

Sign-up information
Preferences
Email behavior
Website activity
Order history

Grab your copy today and spruce up your data strategy!

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5 types of data you should be capturing

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One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.