Resource

5 types of data you should be capturing

We all know that data is the key to an effective marketing strategy. Customer insight can, after all, give you a competitive advantage. But what data should you be capturing and how?

Download our infographic to discover what data you should be asking your customers for. Find out exactly what you should be tracking. Understand how to transform this data into valuable insight that drives revenue-generating campaigns. Sounds good, right?

Uncover the must-capture data types:

  • Sign-up information
  • Preferences
  • Email behavior
  • Website activity
  • Order history

Grab your copy today and spruce up your data strategy!

 

Get in touch
This field is for validation purposes and should be left unchanged.

Other resources

  • Guide

    12 days of not-for-profit holiday marketing

    Get creative ideas, practical tools, and team activities all in one festive calendar designed for not-for-profit marketers.

  • Guide

    12 days of holiday marketing

    Get creative ideas, practical tools, and team activities all in one festive calendar.

  • Guide

    2025 holiday season lookbook

    Email design inspiration and tactics for a lucrative holiday season

  • Marketing personalization platform

    One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

    Marketing personalization platform
    '