Adopt valuable B2C strategies as a B2B company

B2B buyers expect your business to be more self-serve than you think!

B2B expectations are changing. But at Dotdigital, we don’t think B2C businesses should get all the fun! There are plenty of ways to bring B2C strategies to your B2B markets. We’ll show you how.

In this guide, we explore:

strategies you can employ to bring B2C strategies to your B2B buyers with great success
why personalization is so crucial, how to capture data, and the importance of reporting
the importance of B2B ecommerce (B2B buyers expect your business to be more self-serve than you think!)
and what channels you can use to reach your buyers other than email.

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Other resources

Guide

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

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Adopt valuable B2C strategies as a B2B company

Other resources

MarTech RFP guide

The 2026 tactical marketing guide

What marketing channel does your campaign deserve?

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.