Resource

B2B customer lifecycle automations

Discover the 12 key programs you need to automate every stage of the customer lifecycle

Modern buyers have more information, options and influence than ever before. This means it’s harder than ever for B2B brands to not only acquire new customers, but to gain their loyalty too. And if you want to grow your business and see real results, customer retention is essential.

Traditional sales funnel marketing will bring in customers once, before letting them slip away. Lifecycle marketing creates a loop, so once you’ve acquired a new customer, you deliver marketing that drives them to return to your brand, time and time again.

Download this cheatsheet today to:

  • Understand the meaning of lifecycle marketing
  • Learn about the lifecycle stages that create loyal and long-term customers
  • Discover the 12 key programs you need to automate every stage of the customer lifecycle

 

Complete the form
This field is for validation purposes and should be left unchanged.

Other resources

  • Guide

    MarTech RFP guide

    Find your next marketing platform with this practical guide. Take what you need, leave what you don’t.

  • Guide

    The 2026 tactical marketing guide

    Curated by Dotdigital. Written by our favorite marketers.

  • Guide

    What marketing channel does your campaign deserve?

    Follow the flowchart to see which marketing channel fits your campaign and the engagement rate you can expect using our 2026 benchmarks.

  • Marketing personalization platform

    One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

    Marketing personalization platform
    '