B2B customer lifecycle automations

Discover the 12 key programs you need to automate every stage of the customer lifecycle

Modern buyers have more information, options and influence than ever before. This means it’s harder than ever for B2B brands to not only acquire new customers, but to gain their loyalty too. And if you want to grow your business and see real results, customer retention is essential.

Traditional sales funnel marketing will bring in customers once, before letting them slip away. Lifecycle marketing creates a loop, so once you’ve acquired a new customer, you deliver marketing that drives them to return to your brand, time and time again.

Download this cheatsheet today to:

Understand the meaning of lifecycle marketing
Learn about the lifecycle stages that create loyal and long-term customers
Discover the 12 key programs you need to automate every stage of the customer lifecycle

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B2B customer lifecycle automations

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One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.