Driving customer engagement

Engage your audience at every level and grow your customer relationships

Customers today pay more attention to businesses who have a story to tell. So, we’ve written a best practice guide to help you tell yours.

Customer engagement is about attracting and influencing customers in order to retain their attention and drive their participation with your brand. As a marketer, you need to connect important customer moments – those touches that spark emotion, set commitment in stone and spur on promotion.

Download your copy and learn the best ways to:

Build trust in your audience
Drive rational decision-making
Lead the charge on ethical promotion
Grow your business

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Other resources

Guide

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Driving customer engagement

Other resources

Trust-building experiences checklist

The channel playbook

Global benchmark report 2026

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.