Email essentials: how to grow your mailing list

Grow a healthy database while building trust

The success of email marketing is reliant on strong, healthy mailing lists.

Email marketing lists typically decay at a rate of 20% per year. This means that you need to be constantly acquiring new contacts in order to grow your business and increase your conversions.

As email marketing continues to outperform every other marketing channel, it’s important you take the time of optimize your list growth strategy. In this cheatsheet you’ll find some our top tactics for growing your mailing lists.

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Email essentials: how to grow your mailing list

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One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.