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First impressions count

Make a strong inbox impression with our smart subject line tips and tricks

If your first chance to make a good impression is in your audience’s inbox, it’s essential to craft the perfect opening line.

*Cue overthinking*.

Missing the mark could mean your email heads straight to the trash – and your top priority segments never see the vital content inside. Plus, you don’t get a second chance at a good first impression.

For your email to stand out from the growing crowd, and to maintain audience engagement, you’re going to have to employ some creative intelligence. So, we’ve got the guide to help you.

In this piece, we assess effective subject lines from some inspiring, hand-picked examples. Whatever your goal, and whatever your audience needs – we’re providing you with all the tips, tricks, and tools to make the perfect first impression in your next campaign.

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One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.