Getting started with email personalization

We don’t need to stress how important personalization is to your email marketing, you already know. But that doesn’t mean you’re not apprehensive about implementing this vital marketing tactic. Data is a well-known problem area for marketers, but that doesn’t mean it should stop you from taking advantage of revenue-generating personalization opportunities.

That’s why we’ve created this helpful cheatsheet designed to help you get started with email personalization.

In this cheatsheet we cover everything you need to know before personalizing your email marketing.

You’ll learn:

• What email personalization really means
• Why it’s an essential tactic for email marketing
• What email elements can be personalized
• What data you need and how to collect it