The ultimate guide to lead scoring

New leads are vital to your business, but with so many variables at play, it can be tricky to know where their head is at. Handing over a prospect to your sales teams before they’re ready will not result in a conversion and your marketing efforts will have been wasted.

That’s where lead scoring comes in. By identifying the most promising leads you’re able to nurture them effectively and deliver sales-ready prospects every time.

This guide explains:

• What lead scoring is and how it works
• The ways you can implement lead scoring today
• Why lead scoring is so important for conversion