Getting started with: Product recommendations

The ultimate starter pack

Getting started with product recommendations shouldn’t be an upheaval. This tactic is the bread and butter of ecommerce marketing, so we want to make it as easy and hassle-free for you to adopt as possible.

Our aim is to transform your baby steps into confident leaps; as you discover how much value product recommendations can add to your emails and landing pages.

We’ve broken down all the product recommendations available to you and mapped them across the customer lifecycle, with instructions on how and when to use them.

Download for:

Glossary of product recommendations
An understanding of what data you need
Guide to placing your recommendations
Plus some super-clever top tips

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Other resources

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Getting started with: Product recommendations

Other resources

MarTech RFP guide

The 2026 tactical marketing guide

What marketing channel does your campaign deserve?

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.