Report
Dotdigital marketing report

Global benchmark report 2026

Are your email and mobile marketing metrics good, bad… average? Find out how your numbers compare to others in your industry and region alongside practical advice to improve.  

How to use this marketing benchmark report

Use the data to see how your marketing performance compares across channels, regions, and industries. Alongside the benchmarks, you’ll get actionable guidance and frameworks from Dotdigital experts to help you exceed every benchmark. With this report, you can:

  • Add credibility and context to your reporting with industry and regional benchmarks
  • Turn performance data into a clear narrative that shows the value of your role and team
  • Inform your 2026 strategy using real customer engagement data, not guesswork
  • Build a stronger case for investment—whether that’s headcount, new channels, or better technology
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