The essential guide to optimizing your customer journey

Discover all the steps to creating an irresistible customer journey

Creating the perfect customer journey can feel like a huge task. Nowadays, customers have tons of choice — if your journey isn’t easy, intuitive, and enjoyable, they will certainly drop off and go elsewhere.

In this best practice guide, we share our key tips on how to optimize your customer journey to drive maximum conversions. Discover how to make every marketing touchpoint engaging and relevant to push your customers towards action.

Download now to learn:

How to understand your customers’ key touchpoints with customer journey mapping
Tips for getting to know your customers using data, segments, and eRFM personas
Proven ways to optimize your customer journey, including marketing automation, employing customer empathy, and AI-powered analytics

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The essential guide to optimizing your customer journey

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One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.