Hitting the mark: Black Friday 2017

It is no doubt that 2017’s Black Friday has been the biggest ever in terms of revenue. This made for a perfect opportunity to take a closer look at the Black Friday marketing tactics of 32 brands selected from our 2017 Hitting the Mark report.

In this special report we share top-level trends made clear from this shopping season and the customer and email experiences delivered by retailers. We then zoom in on 5 major brands to glean insights from their best practices or missed opportunities that you can use in your own marketing.