Holiday marketing 101

The holidays are coming fast, and time is running out to strategize the personalization of your email campaigns. But don’t fret, our new seasonal cheatsheet is jam-packed full of insight to help you get noticed in the inbox and online.

We’ll debunk some key marketing terms for you, plus outline five revenue-generating ways to personalize your marketing.

• Tips on creating dynamic content
• Top customer segments for the holidays
• Best effective product recommendations
• Why display ads are a winning strategy
• RFM personas to make your messaging relevant