Holiday marketing 101

The holidays are coming fast, and time is running out to strategize the personalization of your email campaigns. But don’t fret, our new seasonal cheatsheet is jam-packed full of insight to help you get noticed in the inbox and online.

We’ll debunk some key marketing terms for you, plus outline five revenue-generating ways to personalize your marketing.

Tips on creating dynamic content
Top customer segments for the holidays
Best effective product recommendations
Why display ads are a winning strategy
RFM personas to make your messaging relevant

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One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

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Holiday marketing 101

Other resources

The website product recommendations playbook

Global Benchmark Report 2025

How to create cross-channel customer journeys that drive revenue

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.