How to leverage social proof to build trust and boost sales

Shoppers state that ratings and reviews are the second most important factor when they’re making a purchase decision – only just behind the price of the product itself.

Used in the right way, social proof can improve every area of your marketing performance. It helps build trust with your customer, and the more your customers trust you, the more they buy from you. Its build brand awareness faster and is a fantastic source of user-generated content (UGC), which search engines love!

Download the cheatsheet and:

Discover how to leverage your social proof across your marketing channels
See how other top brands are utilizing UGC to build trust with their customers
Implement these approaches today, and watch your sales soar

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How to leverage social proof to build trust and boost sales

Other resources

Nonprofit power pack

MarTech RFP guide

The 2026 tactical marketing guide

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.