Best Practice Guide

5 core tactics to improve CX and drive conversions

A guide to creating valuable customer experiences using data-driven marketing

Having a wealth of customer data is only useful if you know how to use it. Data is the driving force that determines how brands should interact with their customers to build relationships and brand loyalty.

In this best practice guide, we explore the importance of customer experience in driving conversions and growing a business.

We discuss how customer data can be used intelligently to craft thoughtful customer experiences and turn meaningful experiences into profitable action.

Download to learn:

  • How to understand the data you collect
  • Ways to utilize your customer data to create personalized experiences
  • What you can do to turn customer experiences into conversions
Complete the form
This field is for validation purposes and should be left unchanged.

Other resources

  • Nonprofit power pack

    For select organizations

  • Guide

    MarTech RFP guide

    Find your next marketing platform with this practical guide. Take what you need, leave what you don’t.

  • Guide

    The 2026 tactical marketing guide

    Curated by Dotdigital. Written by our favorite marketers.

  • Marketing personalization platform

    One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

    Marketing personalization platform
    '