The ultimate guide to marketing metrics

A smart strategy needs smart marketing metrics to meet company goals

In light of Apple’s software updates, campaign reporting is moving away from traditional metrics such as open rates and adapting to new, more sophisticated measures of success.

The updates to privacy and security offer exciting new opportunities to marketers to explore their campaign results with more depth and understanding, helping teams to develop and enhance their future campaigns for greater goal achievement and success.

In our best practice guide, we’re sharing our knowledge of modern metrics that you need to be using, and how to set them up effectively to achieve your business goals. Look inside to learn:

• What are marketing metrics
• Why metrics are so important
• How to use metrics effectively
• Which metrics are right for your business