Modern marketing efficiency

Striking a balance between productivity and creativity in a data-driven world

Modern marketers are often faced with a catch-22: how do you find the time to be creative when productivity tasks take up so much of your teams’ time?

The answer? Utilizing marketing tools to their full potential and harnessing the power of data.

In our brand new whitepaper we discuss:

Is modern marketing a compromise between productivity and creativity?
Creative efficiency: how to make your data deliver results
Four ways data can deliver creative results
How to measure creative efficiency

Download the whitepaper and get reading now.

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Modern marketing efficiency

Other resources

Global benchmark report 2026

2026 marketing calendar: ANZ edition

2026 marketing calendar: USA & Canada edition

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.