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How to use AI in your cross-channel marketing

AI can do a lot for your marketing. Whether you’re just getting started with AI or looking to go deeper, this playbook shows you exactly how to use AI in marketing to save time, improve your campaigns, and get better results.

AI tools are being added to your marketing toolkit faster than most teams can explore them. The hard part is knowing where to focus.

But when you get it right, AI can help free up time, uncover opportunities, and speed up day-to-day processes.

That’s where this playbook comes in. We’ve pulled together everything you need to know about using AI in your marketing.

In this playbook, we cover:

  • What AI actually is and how Dotdigital uses it across the platform
  • How to use generative AI for copy, grammar checks, and ideas
  • Turning email campaigns into a cross-channel journey in one click
  • Actionable AI tips and tricks to level up your marketing efforts
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