Best practice guide
The channel playbook
Every marketing channel explained. Get performance data, campaign inspiration, and practical guidance for success.
A cross-channel presence matters more than ever. As consumer behavior evolves, algorithms shift, and AI reshapes the customer journey, owning a direct line to your audience is essential. Fortunately, there’s no shortage of channels you can integrate into your marketing strategy.
This playbook gives you a complete view of the key marketing channels, from email and mobile marketing to social media. Along with performance benchmarks to help you understand what success looks like and the results you should be aiming for.
Discover:
- The pros and cons of each channel
- The types of messages suited to each channel
- The key engagement stats you need to know
- A quick snapshot of each channel’s audience size and persona type
- What to look out for and be aware of for different platforms
- How to integrate the channels for a seamless customer experience
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