The fundamentals of segmentation

Identify smarter segments that are proven to drive more revenue

Segmentation is a key marketing ingredient for successful customer engagement. Sending tailored communications over blanket messages will resonate much more with your audiences, driving more frequent orders and longer-lasting loyalty.

Our worksheet will help you nail the basics, then identify smarter segments that are proven to drive more revenue. Inside is every segment you’ll ever need.

We will help you answer the following:

Who fits into which segment
What should your messaging and content be
Which channels are most effective

We’ll give you tips, tactics, and suggestions on how to maximize engagement across all your segment groups. These strategies are designed to increase conversions, leads, revenues, and average order values.

First name(Required)

Last name(Required)

Business email(Required)

Company name(Required)

Country(Required)

Name

This field is for validation purposes and should be left unchanged.

We’ll use the email address that you provide us to send you the resource you requested. Your personal details will always be treated with care in accordance with our Privacy Policy.

dotdigital may contact you further & send you additional content where we have a legitimate interest to do so, which you will be able to unsubscribe from at any time. Please note that we gather data around email opens & clicks using standard technologies including clear gifs to help us monitor and improve our emails communications.

Other resources

Guide

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

Watch instant demo

The fundamentals of segmentation

Other resources

APAC marketing benchmarks to fuel your strategy

Americas marketing benchmarks to fuel your strategy

EMEA marketing benchmarks to fuel your strategy

One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.