The ultimate guide to seamless customer journeys

Optimizing the customer journey

There are lots of points along the customer journey where even the slightest thing can make a customer switch off and go to a competitor instead. When you’ve spent time and money capturing a customer’s attention, you must keep them engaged through to conversion and beyond.

In this guide we share common points of friction throughout the customer journey, alongside actionable advice and tactics you can implement to create a smooth customer experience that results in conversions.

In this guide, you’ll discover how to:

• Optimize website elements for a smooth user experience.
• Identify the right channels to engage customers at every touchpoint.
• Craft a frictionless checkout process to secure conversions.
• Enhance the post-purchase experience to build lasting customer relationships.