Best Practice Guide

Unlocking the full potential of marketing automation

5 key email automation programs to improve efficiency and drive conversions

63% of companies using marketing automation outperform their competitors, and 80% of marketers see an increase in lead generation.

And with email returning on average $36 for every $1 spent, it’s a smart investment for businesses looking to drive a deeper, more frequent, and profitable level of contact with their customers.

But how do you tap into the full potential of marketing automation?

We’ve identified five key automation programs that brands everywhere can use to improve efficiency, drive conversions, and increase profitability.

Download the guide to get started.

Complete the form
This field is for validation purposes and should be left unchanged.

Other resources

  • Guide

    MarTech RFP guide

    Find your next marketing platform with this practical guide. Take what you need, leave what you don’t.

  • Guide

    The 2026 tactical marketing guide

    Curated by Dotdigital. Written by our favorite marketers.

  • Guide

    What marketing channel does your campaign deserve?

    Follow the flowchart to see which marketing channel fits your campaign and the engagement rate you can expect using our 2026 benchmarks.

  • Marketing personalization platform

    One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.

    Marketing personalization platform
    '