Unlocking the full potential of marketing automation

5 key email automation programs to improve efficiency and drive conversions

63% of companies using marketing automation outperform their competitors, and 80% of marketers see an increase in lead generation.

And with email returning on average $36 for every $1 spent, it’s a smart investment for businesses looking to drive a deeper, more frequent, and profitable level of contact with their customers.

But how do you tap into the full potential of marketing automation?

We’ve identified five key automation programs that brands everywhere can use to improve efficiency, drive conversions, and increase profitability.

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Unlocking the full potential of marketing automation

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One-to-one marketing is simple with Dotdigital. Personalize every touchpoint. From inbox to checkout.